Past Events

Join us in an insightful webinar "IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, digital and on-ground". This session will delve deep into the remarkable journey of categories and brands advertising in IPL and its impact across target groups and categories, including women and teens.

Our esteemed panelists will shed light on the dynamic evolution of advertising strategies over the years and myriad ways this event is leveraged across different media platforms. For example how player auctions for the IPL has now become an attraction in itself

Furthermore, they will explore the metrics brands utilize to make informed media decisions, and how the consistent use of IPL has proven beneficial for client brands. We aim to contextualize the discussion and address the challenges marketers face, seeking to understand gaps that marketers the MR fraternity can help them with.

The Community Program (TCP) is MRSI’s (www.mrsi.co.in) initiative to give back to society by identifying NGOs/Charities, not-for-profit organisations working for a social cause at the grassroots level and partnering with them to make available to the world-class research and insights to help them magnify their impact on their cause.

The program aims at harnessing the ideas, skills and energy of the young research professionals, coupling them with the resources of our member companies and channeling these to help solve the key questions/challenges being faced by the partner social organisations. 

After the competition, the participating organisations (charities and NGOs) will end up with actionable insights for them to carry forward their work to the community. 

The overarching theme of this year’s TCP is The Role of Market Research and Insights in supporting Charities/Non-Profits in overcoming relevant and meaningful social issues. Some indicative examples of such issues are: 

The participating Charity / NGO organizations will end up with actionable insights for them to carry forward their work to the community, should their submission be selected for Insights presentation.

Any Project directly focused on fund-raising (e.g. How to boost NGO/Charity’s fund-raising), media contacts, media contacts, or contacting activities would be disqualified from the national competition, as it follows under marketing activities and not market research. Although the main objective of the project must not be fundraising, if later the NGO/Charity uses the research findings or marketing purposes, or their fundraising increases as a result of the project, participation in this initiative will not be affected.

How can a researcher/NGO participate in TCP (The Community Program)

Any researcher can identify an NGO and they together identify a cause that can be addressed by a research work and approach MRSI for confirmation.

Additionally MRSI will also spread the awareness of the program to help NGOs and researchers come forward and share their intention to participate with MRSI. In such cases, MRSI will facilitate the interested researchers to select an interested NGO with relevant research challenge.

The selection of research challenge between the researcher and the NGO is purely voluntary and mutual. MRSI is only a facilitator.

Once agreed between the researcher and the NGO on the topic of research, they will jointly prepare a research design to address that and approach MRSI for confirmation. It is expected that the researcher will lead the initiative with required help/insights from the NGO partner.

MRSI at its discretion may accept, reject any such submission or guide them to modify to meet the required standard and purposes.

It is a purely charitable activity, and no financial obligations lies on any party.

Forms & Documents

1. TCP2024 Registration Form_ Researcher 

2. TCP2024 Registration Form_ NGO (Kindly submit your completed form to info@mrsi.co.in)

TCP2023 Event Gallery 

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