Past Events

The Community Program (TCP) is MRSI’s (www.mrsi.co.in) initiative to give back to society by identifying NGOs/Charities, not-for-profit organisations working for a social cause at the grassroots level and partnering with them to make available to the world-class research and insights to help them magnify their impact on their cause.

The program aims at harnessing the ideas, skills and energy of the young research professionals, coupling them with the resources of our member companies and channeling these to help solve the key questions/challenges being faced by the partner social organisations. 

After the competition, the participating organisations (charities and NGOs) will end up with actionable insights for them to carry forward their work to the community. 

The overarching theme of this year’s TCP is The Role of Market Research and Insights in supporting Charities/Non-Profits in overcoming relevant and meaningful social issues. Some indicative examples of such issues are: 

The participating Charity / NGO organizations will end up with actionable insights for them to carry forward their work to the community, should their submission be selected for Insights presentation.

Any Project directly focused on fund-raising (e.g. How to boost NGO/Charity’s fund-raising), media contacts, media contacts, or contacting activities would be disqualified from the national competition, as it follows under marketing activities and not market research. Although the main objective of the project must not be fundraising, if later the NGO/Charity uses the research findings or marketing purposes, or their fundraising increases as a result of the project, participation in this initiative will not be affected.

How can a researcher/NGO participate in TCP (The Community Program)

Any researcher can identify an NGO and they together identify a cause that can be addressed by a research work and approach MRSI for confirmation.

Additionally MRSI will also spread the awareness of the program to help NGOs and researchers come forward and share their intention to participate with MRSI. In such cases, MRSI will facilitate the interested researchers to select an interested NGO with relevant research challenge.

The selection of research challenge between the researcher and the NGO is purely voluntary and mutual. MRSI is only a facilitator.

Once agreed between the researcher and the NGO on the topic of research, they will jointly prepare a research design to address that and approach MRSI for confirmation. It is expected that the researcher will lead the initiative with required help/insights from the NGO partner.

MRSI at its discretion may accept, reject any such submission or guide them to modify to meet the required standard and purposes.

It is a purely charitable activity, and no financial obligations lies on any party.

Forms & Documents

1. TCP2024 Registration Form_ Researcher 

2. TCP2024 Registration Form_ NGO (Kindly submit your completed form to info@mrsi.co.in)

TCP2023 Event Gallery 

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Gen Z, the youngest generation in the current workforce, has entered the workforce in the last 3.5-4 years. In addition, many millennials born after the 90s have successfully climbed the corporate ladder, attaining middle-top management positions and becoming high-net-worth individuals (HNIs).

Considering that the Indian population will remain one of the youngest in the world until at least 2030, investing in the combined cohort is crucial. They are likely to emerge as the biggest growth driver across different industries and this requires immediate attention.

Even in Tier 1+ cities, this demographic has had a profound impact on the buying and consumption behaviors of older age cohorts, showcasing their influence in the market.

In the upcoming Wednesday Webinar, we will discuss:

·         Fundamental drivers of choice-making among Gen Z and post-90s millennials.

·         Contextual, historical, and socio-cultural aspects shaping their perceptions.

·         How this demographic makes sense of the world in an online and offline context.

·         The likelihood of following typical progression within a category.

·         Loyalty drivers and potential gaps in understanding.

·         Communication themes and language that resonate with Gen Z and post-90s millennials.

·         Debunking common myths associated with this demographic.

International Market Research Day (IMRD) is held on the 2nd May.

It celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. 

MRSI has actively participated in 2021 and 2022 and aims to continue joining the celebration every year. 

This year, 2023, MRSI, in collaboration with Borderless Access, presents: 

During the presentation, Daniel shared valuable insights on using ChatGPT effectively in the UX research field and beyond. The session covered the following topics:

Five essential rules for creating and using ChatGPT prompts:

Rule 1: Be clear and specific.

Rule 2: Provide context and use role play.

Rule 3: Input your expertise.

Rule 4: Build upon prompts.

Rule 5: Save and fine-tune.

Concrete example on how following these steps have been showcased. 

Practical steps to effectively use ChatGPT as a UX Researcher (applicable to other fields as well):

1. Listing all research processes and tasks where ChatGPT can be helpful.

2. Creating reasonably accurate prompts for each task.

3. Saving your work in a prompt repository for sharing and improvement.

The annual competition showcases the best and brightest of the young talent, promoting data, research and insights in service of societal challenges.

The program aims at harnessing the ideas, skills and energy of the young research professionals, coupling them with the resources of our member companies and channeling these to help solve the key questions/challenges being faced by the partner social organisations.  

For more details, please click on this landing page. 

Partnered by: 

Experts from BARC, TAM, Nielsen and Kantar will share with us an update of emerging trends in the media landscape and share never seen before data analysis. 

Unlike contemporary jurisdictions, India does not have a dedicated data protection legislation currently. Rather, its existing data protection regime consists of a patchwork of laws dealing with privacy and data protection issues. On 18 November 2022, the Ministry of Electronics and Information Technology released a draft of the Digital Personal Data Protection Bill 2022. This Bill may go on to become India’s first dedicated and comprehensive data protection legislation.

Given the obligations surrounding data breach reporting and enabling of withdrawal of consent, the Bill is expected to enhance operational compliances for the MR ecosystem at large.   

The session delves into:

·         How the new Digital Personal Data Protection Bill 2022 changes the compliance regime in respect of the market research industry;

·         How compliance measures may be implemented at an organisational level to be future-ready for the imminent law;

·         How the MR industry needs to be viewed differently, given its distinct data processing objectives and means;

·         How does it impact the researcher and should anything be changed in the way of working.

The applied disciplines of behavioral science include: organizational behavior, operations research, consumer behavior, health, and media psychology. Consumer Behavior is the study of the decision making process consumers make when purchasing goods or services. It studies the way consumers recognize problems and discover solutions.

Join our session to find the answers to the following questions: 

A. What is Behavioural Science?

B. Where does Beh Sci converge with Market Research? 

C. Can the lens of Beh Sci make us better researchers?

D. How does Beh Sci lead to ROI for clients?

March 2020 to June 2021 were quite turbulent 16 months with the world turning upside down with COVID. Along with the  struggles of the disease, it left in its wake a sea of learning across our personal and professional lives. We learnt to live differently, bereft of a lot of luxuries and in many ways got our grounding back. We started valuing people and in certain way processes too that gave us a sense of ‘normalcy’. 

We discovered things long forgotten; we invented stuff too. And we learnt to balance our lives - probably the most important learning in a while. We got attuned to doing the same things differently and realised that the results were as effective, if not more! We held on to our past learnings strongly and we added in the new. And that created a beautiful new ‘us’ . 

This is what we want to celebrate as researchers this year. We have always believed in out-thinking ourselves. That’s what makes us who we are. We love to challenge status quo…. love to REINVENT and CAST OFF THE SHACKLES. And when we are able to focus those energies on creating something unique, the results are there for everyone to see. We love stretching the line and creating a new THOUGHT ERA that augurs well for brands, people and society at large. Tomorrow is a definite UNKNOWN…but how can we make today better with this outlook?

Keeping this as the backdrop, we have picked 3 core values for 2022 to bring in the 30th MRSI Annual Research Seminar: Tradition, Innovation and Journey. Underpinned by one or more of these values, we invite ideas that have already shown results, as well as inspiring ideas that you believe will work wonders as soon as they get off the drawing board. At the MRSI Annual Seminars, for more than 30 years we have celebrated thought and leadership and academic rigour. Let’s continue that tradition but build on it further at the 30th MRSI Annual Research Seminar.

So, this Seminar is as much about looking back as it is about keeping an eye on the future. While it does aim to speak a new language - it gives us latitude by allowing us to indulge in moving across calendar years…choose the best from the past and weave it into the new. In one word “CONTEMPORISE" . 

We feel that this is timely because at the core, research is about new knowledge and new actions being intertwined with core fundamentals. We also believe that knowledge and experiences must be shared so that we can all learn collectively.

 The theme for the MRSI Seminar 2022, is  inspired by this idea of “CONTEMPORISING OUR ROOTS".

We invite you to share your synopsis inspired by this theme.  We have detailed out the topics of synopsis in the section below. Take this as your opportunity to showcase to the world your ideas, your experiments, your successes and your heroic failures - everything that would make you and the industry proud.

In the same format as the past 29 seminars, we look forward to your synopsis submissions, which our esteemed jury will shortlist. If your synopsis is shortlisted your will work on this to create a presentation for the 30th MRSI Annual Research Seminar. As a finalist you will present at the Seminar for the world to hear your contribution and your paper would remain in the MRSI archives for the members to access at any point in time.

Presenting insightful data which will help you actively focus on the fundamental shifts in consumer behavior in the field of e-Commerce, Quick Commerce, Income shifts and above all, how india is getting richer. 

How are brands leveraging branded content and celebrity endorsements to reap multifold benefits?  Is there a science to getting endorsements right? Is there data to make the right choice of celebrity?  Can we measure impact?  How can we minimise risk while using celebrities and branded content?  Research gaps that exist?

This session will aim to answer these questions and more.  Join us for a session with  Navin Shah, a leader by far in helping brands leverage films and endorsements and Keerat Grewal sharing never before seen data and frameworks to make the right decisions on endorsements and in measuring impact.

You can catchup now on the recorded session below. 

IMPORTANT: MRSI owns the copyrights of the recorded webinar session. No recordings may be reproduced, adapted, distributed, displayed, performed or otherwise used in any manner or media for any commercial or other purpose. If one requests copies of master files from a MRSI recorded webinar session, MRSI at its sole discretion, may choose whether to release such files.

The annual competition showcases the best and brightest of the young talent, promoting data, research and insights in service of societal challenges in India. It started in 2018 and it gets more interest and participation every year.

Announcing the winner on 15th September. Save the date! 

Using first principles market research and digital media, Piramal Finance is redefining how Bharat (India-B) thinks and buys financial products. In this webinar you will hear from the CMO of Piramal Finance on the velocity with which they are moving and how their well designed & executed market research has given them the fuel to gain acceleration.

Pandemic - and how it has impacted the women

As we begin to approach a post-pandemic world with cautious optimism - we are also faced with the very many weak links revealed  - from the pre-pandemic world which were anyway ripe for review and revamp. And nowhere do we see this more than with concepts of equanimity, equity, diversity and inclusivity. For women, the pandemic has been a mixed bag of blessings and bane. Women emerged as most vulnerable to the fallouts of the pandemic:

- Disproportionate impact of job losses;

- Regression in burden on ‘traditional’ roles as mom, home maker, family custodian;

- Increased challenge for support, reduced participation of men in household chores;

- Growing ‘invisibility’ around sensitive milestones (e.g. pregnancy, health). 

At the same time, many women also perhaps experienced for the first time, the pleasure of being in close engagement with their family and kids.