Past Events

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  • MRSI Wednesday Webinars

    The Rise of DINKWADs: How Pet-First Households Are Reshaping Consumption

    Across markets, traditional life milestones are being delayed—or consciously re-designed.

    Responsibility and stability are being redefined.

    Flexibility, companionship, and intentional living are taking precedence over convention.

    DINKWAD households represent a growing segment whose values, spending patterns, and emotional priorities are reshaping the pet category. They influence how value is defined, what “premium" means, and where future demand will concentrate.

    What may appear as individual choices are, collectively, driving a structural shift in consumer behaviour—one that requires deeper understanding, sharper segmentation, and more forward-looking insight frameworks.

    We invite you to DINKWAD: Double Income. No Kids. With A Dog—a webinar designed to explore this segment through market research, cultural context, and real-world perspectives.

    This is not about assumptions.

    It’s about equipping insight teams to anticipate change—and guide growth conversations across the organisation.

    21-01-2026
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  • MRSI Wednesday Webinars

    Attention to Action: How Influencers Shape Consumer Behaviour

    Attention to Action: How Influencers Shape Consumer Behaviour

    Influencer marketing has quickly become a powerful brand-building channel. Content is commerce. Brands now tap into categories of micro, regional, and niche influencers. This ecosystem has expanded with India’s digital growth and has become an important choice in the marketing mix. 

    The evolving influencer ecosystem poses several measurement challenges for the marketer.  Brands work with several metrics viz.  reach, engagement, brand lift, conversions, audience fit, relevance, authenticity, reliability, trust and more.

    We look forward to exploring these trends, challenges in more detail with our expert panellists in the upcoming webinar.In the upcoming webinar, we look forward to discussing these trends, challenges, and opportunities in more detail, including client-side learnings and regional strategies.

    26-11-2025
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  • MRSI Wednesday Webinars

    Winning With the Senses: How Sensory Science Drives Market Success

    The upcoming webinar "Winning With the Senses: How Sensory Science Drives Market Success" brings together leading experts to explain how understanding our senses helps brands create better products and win loyal customers. Sensory science explores how taste, smell, touch, sight, and sound shape what we like or dislike about everyday things—from chocolates to biscuits to shampoos & moisturizers. 

    Industry specialists will share simple explanations of what sensory science is, why it matters, and how companies use it to improve their products and stand out in the market. Real-life stories will show how brands used sensory insights to transform snacks, beverages, and personal care products, making them more successful with consumers.

    The session will also cover how sensory panels work, who participates, and why this approach gives companies faster, more confident results when testing new ideas. Attendees will learn about practical methods businesses can use even without big labs, helping smaller teams run cost-effective product tests.

    By joining the webinar, participants will discover how sensory science is shaping the future of innovation and consumer research across categories. 

    The event is designed to be jargon-free and interactive, featuring crisp explanations, easy takeaways, and the chance to ask questions to the panel.

    Whether you are in business, research, or just curious about what makes products click with people, this webinar promises clear insights and real-world impact of sensory science in today’s market. 

    29-10-2025
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  • MRSI Annual Market Research Seminars

    33rd Annual Market Research Seminar

     THE POWER OF AND

    "We live in multiverses. We think in multi-tabs. We are no longer in the era of either/or. The new currency is AND."

    The world has shifted. From zero-sum mindsets to co-existence. From ‘this or that’ to ‘why not both?’

    Consumers today stream OTT and watch TV. They order in and dine out. They hustle and heal. They binge and detox. And brand interactions? They now play in the intersection—between tradition and new age, between legacy and emerging, between what is measurable and what is transcendental. Most of all, cutting across generations, demographics and segments.

    As businesses and decision makers, there is a need to tailor make offerings for a varied consumer palate and there is a merit to a standardized offering for mainstream segments. Similarly, communication today is personalized and customized on digital and operates with a TV copy targeting everyone.

    The Power of And is an ode to this intersection. A celebration of contradiction, co-creation and convergence.

    It is a lens that sees duality not as a problem, but as potential. That believes creativity and rigour, emotion and logic, craft and code can all sit at the same table — not in opposition, but in harmony.

    This year, we invite you to reflect on the “And" moments that shaped your most powerful insight journeys.
    Where did you blur the lines? Where did you hold the tension? Where did you walk two roads at once?

    If your work navigated polarity, found a third way, or expanded the possibilities of ‘more than one’, we want to hear from you.

    11-09-2025
    12-09-2025
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  • Partner Events

    Masterclass Maven- The New Age of Insights: First-Party Data Enrichment in a Privacy-First World

    As data regulations tighten globally, cookies and similar identifiers are increasingly coming under scrutiny. The brands that will win are those that can own, enrich, and ethically activate their first-party data.

    What you’ll learn:

    How to go beyond data collection: enrich it smartly, activate it ethically

    Why first-party data is the key to sharper segmentation, media planning, and AI-driven activation

    How enrichment drives campaign lift, ROI, and true consumer understanding

    Manoj Dawane will share case studies from VTION that show how enrichment has helped brands build richer consumer profiles and translate them into business impact.

    This session is about understanding your consumer at a deeper level - to build trust, personalize experiences, and grow sustainably.


    Partnered by:

    05-09-2025
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  • Partner Events

    Masterclass Maven- Using Culture as a Catalyst for Brand Growth & Innovation

    In today’s fragmented, fast-moving marketplace, data can tell us what consumers are doing - but not always why. Culture offers a different kind of lens: one that reveals the underlying belief systems, values, and worldviews that shape behavior across regions, communities, and generations.

    This masterclass will explore how to go beyond surface-level observations - language, rituals, trends - to decode the deeper meanings that drive choice and identity. From emerging aspirations in Tier 2 towns to shifts in family, gender, and tradition, culture helps us map what really matters to people - and why it’s changing.

    Culture is not just an input for brand storytelling. It is a strategic tool to reframe business questions, anticipate change, and design offerings that resonate with the meaning people seek, not just the products they buy.

    Through case examples, methods, and frameworks, you’ll learn how cultural insight enables researchers and marketers to:

    Access meaning beneath behaviors, not just trends

    Surface tensions and aspirations that data alone can’t show

    Translate cultural signals into brand, product, and innovation opportunities

    Culture helps us see what’s really at stake - and what’s really possible. Join us to learn how to make it your edge.



    Partnered by 

    04-09-2025
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  • MRSI Wednesday Webinars

    Heath and Wellness Paradigm: No Longer a Bitter Pill

    India is embracing a new way of living, one where wellness is not just about health, but about feeling good, looking good, and thriving every day. From Pilates sessions and matcha lattes to skincare rituals and trackers, self-care has become a joyful, intentional lifestyle.

    Join our webinar as we explore how wellness is evolving from a niche idea to a mainstream cultural movement and what it means for consumers, brands, and storytellers.


    Meet Our Speakers:

    Gauri Pathak - Country Service Line Leader, Healthcare, Ipsos

    Sidharth Chaturvedi - CEO, Third Eye Integrated Services Pvt Ltd

    Charu Mullick - Consumer Business Insights & Analytics Lead (CBIA Lead), India Subcontinent Region, Haleon

    Vijayshankar Menon - National Pickleball Coach

    Here’s What We’ll Explore:

    Cultural & Consumer Trends - What’s fueling India’s wellness boom, and how it’s redefining health behavior.

    Brand Strategies - How leading wellness brands are positioning themselves in this changing landscape.

    Creative & Communication - How storytelling, imagery, and tone in wellness marketing are shifting.

    Don’t miss this deep dive into one of India’s most exciting cultural shifts. Discover where the wellness wave is taking us next.

    20-08-2025
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  • MRSI Wednesday Webinars

    Reimagining BFSI : Strategies to Win in a New Digital India

    The financial landscape is changing fast. Are you ready to keep up?

    Join us this Wednesday as we bring together top leaders to unpack the trends, challenges, and innovations shaping the future of financial services.


    In this power-packed session, we’ll explore:
    - Tech & Transformation

    How are legacy brands staying relevant in a digital-first world? What’s the evolving role of financial advisors today?

    - Experience Meets Impact

    With 75% of brand value now driven by experience, how can brands strike the right balance between media and meaningful engagement?

    - New-Age Advertising

    Celebrity or Finfluencer? Discover how brands are choosing the right voice to cut through the clutter.

    - Emerging Opportunities

    Gen Z, women, and early jobbers what will it take to engage these untapped and rising segments?



    Introducing Our Speakers:

    Anand Parameswaran - Executive Director and Lead, Kantar (Insights West)

    Danny Nathani - Head of Brand, Marketing & Comms, Mirae Asset Sharekhan

    Sujit Ganguli - Head - Corporate Brand, Communications and Digital Marketing, ICICI Bank


    Mark your calendar for this unmissable Wednesday Webinar and gain fresh perspectives from some of the best minds in the business.


    Let’s explore what’s next for financial services together. 

    23-07-2025
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  • MRSI Wednesday Webinars

    THE FUTURE IS AI- Revolutionising Market Research for Tomorrow’s Insights.

    AI is not just a tool, it is a powerful shift in how we understand consumers. And it is happening right now.

    Join us for a future-forward webinar where top industry experts decode how AI is reshaping the research landscape transforming weeks into hours, unlocking agentic personas, sentiment analysis, and seamless qual-quant integration.

    From turning weeks of analysis into hours to leveraging agentic personas, sentiment analysis, and synthetic data, this is your chance to understand how AI is changing the rules of the game.

    Whether you're a marketer, researcher, or strategist, this is your chance to explore:
    Real-world AI applications
    Synthetic data and sentiment analysis
    Responsible AI practices
    The future of qual-quant integration

    Don’t just watch the future unfold, be part of it.

    25-06-2025
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  • The Community Program

    The Community Program 2025/26



    The Community Program (MRSI) and Research Got Talent (ESOMAR) : 2025-2026

     

    Guidelines for writing the approach note

    Structure of the document

    Your approach note document should cover the following sections:

    1.      In not more than 1000 words, your understanding of the challenge and the information required to help shape the action.

     

    2.      Research Design - how would you design the research program to collect the information:

    a.      Methodology (Qual/Quant/Mix, online/offline etc)

    b.      Sample definition

    c.      Geographical coverage

    d.      Sample design

    e.      Areas of enquiry

    f.       Analysis methods

     

    3.      Time schedule

     

    Document formatting

    1.  The document should be formatted to A4 size and should be submitted as a PDF file.

    2.  The document should be created using Calibri font and the font size should be 12 throughout the document.

    3. Section headings etc can be in font size 14 and bold.

    4.  No reference should be made to any branded tools or techniques in the approach note. Your submission would be disqualified if this is not followed.

    5. Please mask your Company Name and Logo in the proposal document.

    6. Please ensure that the last page of the document has complete details viz. full name, designation, location of work, email-id of yourself along with that of your other team members and your Mentor.


    Important Dates

    • Proposal Submission Deadline                                                             10th Aug 2025 
    • Announcement of selected proposals                                               25th Aug 2025 
    • Researcher Briefing                                                                                29th Aug 2025
    • Fieldwork and Reporting                                                                       Early Sept - mid Nov 2025
    • Report Submission                                                                                 1stweek Dec 2025
    • Announcement of date of presentation to the Jury                         3rdweek Dec 2025 
    • Presentation to Jury Panel                                                                    week of 5th  Jan 2026
    • Announcement of winner of TCP24                                                    week of 19th Jan 2026
    • Submission of the winner video to ESOMAR RGT contest               week of 9th Feb 2026

    23-06-2025
    31-01-2026
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  • Partner Events

    Keeping the high ground – being Ethical in business is more important than ever

    Join us for a live discussion on the importance of ethics in business and market research today. From data privacy to AI, hear industry leaders talk about why doing the right thing isn’t just good practice—it’s good business.
     
    What we’ll cover:
    • MRSI’s long-standing Code of Conduct - why doing good is good business
    • Following The Golden Rule - treat others the way you want to be treated
    • Creating safe, respectful workplaces
    • Ethical use of AI - a potential disruptor
    • Privacy and data protection

    Meet the Panel:
    Dr. Meena Kaushik- Chairperson, Quantum Consumer Solutions

    LV Krishnan, CEO- TAM Media Research

    Amit Adarkar, CEO- Ipsos India

    Siddhartha Nangia- Co-Founder,  Smytten & Smytten Pulse

    Moderator: Mitali Chowhan- Director General, MRSI  

     
    Date: 2nd May, 2025
    Time: 6:30 - 7:30 PM IST | 3:00 - 4:00 PM CEST | 9:00 - 10:00 AM EDT
     
    Register Now
    Let’s shape a future where doing the right thing is simply the norm.

    02-05-2025
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  • MRSI Wednesday Webinars

    IPL Advertising: Impact, Evolution & Opportunity- How Brands Are Playing The IPL Game Across TV, Digital & On-Ground

    Join us in an insightful webinar "IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, digital and on-ground". This session will delve deep into the remarkable journey of categories and brands advertising in IPL and its impact across target groups and categories, including women and teens.


    Our esteemed panelists will shed light on the dynamic evolution of advertising strategies over the years and myriad ways this event is leveraged across different media platforms. For example how player auctions for the IPL has now become an attraction in itself


    Furthermore, they will explore the metrics brands utilize to make informed media decisions, and how the consistent use of IPL has proven beneficial for client brands. We aim to contextualize the discussion and address the challenges marketers face, seeking to understand gaps that marketers the MR fraternity can help them with.

    23-04-2025
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  • MRSI Wednesday Webinars

    Winning with Research and Insights- Award Winning Papers at the GKA2024

    Get ready to join our exclusive Wednesday Webinar with the award winning case studies at the Golden Key Awards 2024, where marketing research have made a measurable difference that created business impact .

    Don’t miss out on groundbreaking insights and the latest findings straight from the experts. 

    Date: 26th March 2025

    Time: 1-2 PM IST

    Registration Link- https://attendee.gotowebinar.com/register/1110633633890938967

    26-03-2025
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  • MRSI Wednesday Webinars

    Impactful Research- Award Winning Paper From ESOMAR 2024

    IMPACTFUL RESEARCH- AWARD WINNING RESEARCH PAPERS FROM ESOMAR 2024

    Get ready to join our exclusive Wednesday Webinar with the award-winning researchers from ESOMAR 2024! Don’t miss out on groundbreaking insights and the latest findings straight from the experts.

    Date: 11th December 2024

    Time: 1-2 PM IST

    11-12-2024
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  • MRSI Wednesday Webinars

    Amplifying Human Insights with AI

    Join us for an enlightening webinar featuring industry experts, as they delve into the transformative role of AI in research. This session will explore how AI serves as a powerful support system, enabling researchers to process and manage large datasets efficiently, ultimately freeing them to focus on deeper analysis and interpretation.

    In this webinar, you’ll learn:
    - AI as a Support System: Discover how AI can streamline data processing, enhancing researchers' ability to draw meaningful insights from large datasets.
    - Balancing Automation and Intuition: Understand the crucial balance between leveraging AI for automation and relying on human intuition and expertise in areas requiring deeper understanding.
    - Maintaining Human Integrity in AI-Driven Research: Learn how to integrate AI in consumer research while ensuring that human insights remain at the forefront, preserving the quality and creativity of your outputs.

    Don’t miss this opportunity to learn from leading experts and explore how AI can enhance your research capabilities. Register now to secure your spot!

    23-10-2024
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  • MRSI Annual Market Research Seminars

    32nd Annual Market Research Seminar

    “The only certainty we seem to have had so far in the 21st century is that this is a century of complete uncertainty."
    - Jose Miguel Cardoso de Almeida

    We are living in strange times - wars raging, climate change being felt to the full brunt, socio-economical meltdowns and none of these seem to have an end in sight. People, in general, are on the lookout for many answers and solutions which are far more existential than just what they should buy or consume. There is, therefore, a need to be brave, to take a leap in aligning with these changing mindsets and needs with what we as an industry would like to offer. There is a need to do ‘good’ business while still being ‘good’ in business. There is even a greater need to ‘lead’ business while still being ‘leaders’ in business.

    At MRSI, we believe that as a community, we play interlocutors between reading the consumers and translating them into marketable ideas. However, now more than ever, we need to help understand the core consumer needs, ensure respect for their life needs and find links to create authentic yet commercially impactful products. It is a challenge like never before and can take many iterations before we succeed. More than ever before, consumers are looking at brands and organisations to show the way, be the lighthouse. Not only be a mirror to their real lives, but a window to possibilities of making a shared new future. So this seminar, we are looking out for all those brave hearts who have attempted to bring alive insight in the changing context.  And helped brands and organisations to Rise and Shine the way towards finding a northStar.

    The theme for the 32nd Annual Seminar 2024 is, RISE & SHINE

    Given the theme, the four tenets which form the building blocks of the seminar are - Rise to Reroute, Rise to Scale, Rising to New Vistas and Rise to Lead.

    We are looking to understand the ways in which we have taken a stand to be meaningful and relevant to our clients. How did we rise to reorganize our toolkits and skillsets to straddle between the known unknowns and the unknown knowns?  How did we rise to collaborate with internal and external partners or functions to build these blocks? 

    What were our starting points and learnings along the way?

    We have detailed out the topics of synopsis under the Topics section. We look forward to your synopsis submissions which will be shortlisted by the Jury. If your synopsis is shortlisted, you will work to create a presentation for the Seminar.  For the best of the best, it will be your rise and shine on stage.

    23-09-2024
    24-09-2024
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  • Partner Events

    [Masterclass] Turning Insights into Dialogue: The Power of Storytelling in Research

    In this masterclass, you'll discover how to transform raw insights into compelling narratives that resonate, persuade, and inspire action. Whether you're a researcher, marketer, or business leader, this session will equip you with the tools to elevate your findings and make your work more impactful.

    What You’ll Learn:
    • Understand the fundamental principles of storytelling and how they apply to research.
    • Learn how to weave data into narratives that are not just informative but also engaging and memorable.
    • Explore practical techniques for crafting stories that bring your research to life, making it more relatable and persuasive.
    • Dive into real-world examples where storytelling turned research into a powerful tool for change.

    Who Should Attend:
    This session is ideal for professionals in research, marketing, communications, and anyone interested in enhancing their ability to convey insights effectively.

    Why Attend:
    • Enhance your communication skills by learning how to craft narratives that stick.
    • Increase the impact of your research by making it more accessible and engaging.

    Don’t miss out on this opportunity to transform how you present your work and captivate your audience!

    Date: 20 September 2024
    Time: 1pm to 2pm IST
    Partnered with: 

    20-09-2024
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  • Partner Events

    [Masterclass] It’s Giving ‘Digital Ethno’ – Expanding Research Imagination of Digital Ethnography for Contemporary Contexts

    In this session, you will have a rapid orientation to the application of digital ethnography across various domains and audiences of research. This masterclass is a rapid 101 on pushing the boundaries of digital ethnography with the understanding that audiences live, survive and thrive in digital ecosystems; that their identities manifest uniquely and perhaps very differently than their physical experiences. Using this lens, the masterclass looks at a variety of cases which demonstrate how “digital ethno" can expand the understanding of the consumer.  

    What you’ll learn:
    1.        Expanding the boundaries - Exploring the extent of topics and cross-section of audience that can be engaged with this approach
    2.        Adapting digital ethno to match consumer energy - Exploring the ways in which digital ethnography can add value to insights and how it adapts to the digital identities of consumers 
    3.        Processes and management - Navigating the volume and vastness of digital ethnographic methods, and best practices 
    4.        Real world application - Understanding diverse cases demonstrating the use of the approach 
    5.        Checks and balances - Some caveats and boundaries to keep in mind 
     
    Who should attend:
    Anyone with a desire to unearth the potential of digital ethnography and passion for qualitative research methods! It would be ideal for research professionals (role, designation and domain no bar). It could also be beneficial for marketing, communication, branding professionals who are on a quest to expand their view of the consumer.

    Date: 18th September 2024
    Time: 5pm to 6pm IST
    Partnered with: 

    18-09-2024
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  • MRSI Wednesday Webinars

    Popping the insights pill - how does marketing and research work in the healthcare sector?

    This exclusive webinar offers a deep dive into the healthcare professional (HCP) landscape and the strategies needed for effective marketing.

    Industry experts will provide crucial insights into the current size and growth rate of the IPM, the number of pharmaceutical companies in India and the statistics on HCPs and annual prescriptions. Key secondary data, including market share information from IQVIA and Pharmarack, will also be covered.

    The evolution of prescription audits to electronic medical records (EMR) and their implications for pharmaceutical companies will be explored. Attendees will gain an understanding of how patient journey mapping can reveal patient needs and preferences, enhancing product development and lifecycle management.

    Insights will be shared on designing patient-centric clinical trials, optimizing product positioning, and utilizing real-world evidence (RWE) studies. Additionally, strategies for market segmentation and targeting will be discussed, focusing on how to tailor marketing efforts to various HCP segments based on demographics and behaviors.

    The session will also address effective marketing to HCPs, including how to gather feedback and engage with key opinion leaders (KOLs). Topics on patient adherence strategies, market access, pricing insights and sales force effectiveness will be covered. Emerging trends in OTC self-care and digital health will also be explored.

    Don’t miss this opportunity to gain valuable knowledge and practical strategies to engage with HCPs and strengthen your market presence.

    21-08-2024
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  • MRSI Wednesday Webinars

    The science and art of human behaviour in marketing

    Are you ready to transform your marketing strategies with cutting-edge insights? Join us for an enlightening webinar that delves into the dynamic world of Behavioral Economics (BE) and its profound impact on consumer decision-making. This event is designed for marketers, strategists and anyone eager to harness the power of BE to elevate their marketing efforts.

    Discover why embracing Behavioral Economics is not just an option but a necessity for modern marketers. We’ll explore how BE provides a deep understanding of the factors that influence consumer choices, offering you a strategic edge in a competitive landscape. Learn how subtle yet impactful changes in presentation can dramatically alter decision-making processes and drive better results for your campaigns.

    Dive into innovative pricing strategies that leverage behavioral insights to optimize pricing models, ultimately boosting adoption and driving revenue. We will share actionable techniques for incorporating BE principles into your pricing strategies to create irresistible offers that resonate with your target audience.

    Understand the nuances of choice architecture and how it can shape marketing communications and media selection. By considering cognitive biases, you’ll learn how to design more effective marketing messages and choose the right media channels to reach and engage your audience.

    In addition, we will showcase compelling real-world case studies that highlight successful applications of Behavioral Economics. These examples will provide practical insights and inspire you with proven strategies that you can implement in your own marketing practices.

    Don’t miss this opportunity to gain valuable knowledge and practical tools that can revolutionize your marketing approach. Register now and be part of a transformative experience that will equip you with the skills to excel in today’s evolving marketplace.

    Media partner: 

    24-07-2024
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  • MRSI Wednesday Webinars

    The Re-ordering of Relationships in India - 2024 trends

    MRSI invites you to join a curated webinar featuring industry experts who will delve into the dynamic world of relationships in India. Discover how relationships are being reshaped, whether through significant shifts or subtle changes in direction. Our panel will discuss a variety of relationships, including parent-child dynamics and self-relationships, among others.

    Gain insights into the cultural and societal influences driving these changes. Learn how behaviors and consumption patterns are evolving with the re-ordering of relationships and what strategies marketers can adopt to effectively connect with consumers in this changing landscape.

    Don't miss this chance to stay ahead of the curve. 

    22-05-2024
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  • MRSI Connect

    International Market Research Day 2024

    Every year since 2021 MRSI has been running popular sessions at this global event. 
     
    The global industry association for research ESOMAR, have invited the MRSI to host sessions at their event IMRD24. International Market Research Day (IMRD) is celebrated on May 2nd every year, where Marketing, Business, Research & Insight professionals across the globe get together on a universal theme: the theme this year - Celebrating Research - the joy and achievements in Market Research, illustrating its pivotal role in fostering a sustainable and informed world.
     
    This theme Celebrating Research aims to showcase how research contributes to societal well-being from various perspectives:
    - Advocacy for Data Privacy and Protection, alongside the Advancement and Enforcement of Ethical Standards. 
    - Youth Engagement and the Next Generation of Researchers. 
    - Innovation and Technological Excellence in Market Research. 
    - Diversity and Inclusion within the Market Research Community. 
    - Sustainability and Environmental Changes through Insightful Research. 

    TitleDateEvent info & description
    		SpeakersPlayback

    Panel discussion 


    Humane impact - going beyond research

    April 26th, 2024

    4pm to 5pm IST

    		We look forward to sharing with the world the great Indian research teams and organisations that are transforming themselves to be Humane. They excel in promoting positive impacts on both the Planet and People. Whether it is sustainability, diversity, or other crucial agendas, our panel will talk about the passion and unique implementation programmes.

    1. Nandita Singh, AVP & The Culture Engine at PurpleAudacity

    2. Ayushi Sharma, Associate Director at Ipsos India

    3. Paru Minocha, Managing Director (Head-Qualitative andSustainability Transformation Practice, India) at Kantar

    Moderated by Mitali Chowhan, Director General at MRSI 

    		Watch here

    Exploring Industry with Humor

    The other side of insights


    		A humorous and engaging session where we delve into the often-overlooked realm of hidden insights. Our speaker will challenge conventional thinking and inspire new ways of approaching problem-solving.

    Shobha Prasad, Director at Drshti Strategic Research Services Pvt Ltd

    Author- Funny Business- Consumers, Corporates and other Cartoons

    		Watch Here
    Trailblazing Indian Research: Driving Impactful Change for Humanity

    		Indian research teams and organizations lead the charge in prioritizing humanity, driving impactful initiatives that benefit both our planet and its people. Through pioneering programs, they address critical agendas such as sustainability and diversity, demonstrating innovation and excellence. It's no wonder all three were finalists at GKA2023.

    Organisations:

    Dr. Reddy's Laboratories, Ipsos India, Purple Audacity 

    		Watch Here

    Exploring Industry with Humor

    Insights in 2024: Work & Play in unprecedented times


    		Join us for a lively and entertaining session as we explore insights on navigating the new era of work and play. Witness the evolution of work-life balance in these extraordinary times!

    Shobha Prasad, Director at Drshti Strategic Research Services Pvt Ltd

    Author- Funny Business- Consumers, Corporates and other Cartoons

    		Watch here


    22-04-2024
    03-05-2024
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  • MRSI Wednesday Webinars

    Evolution of Indian Shopper

    The webinar explores the dynamic landscape of e-commerce in India, emphasizing the growing trend towards online shopping. It delves into the influence of mobile commerce, highlighting the role of smartphones and mobile apps in shaping the shopping habits of Indians. The evolving payment landscape is discussed, with a focus on digital payment methods such as UPI and wallets. The webinar also examines the impact of social commerce, emphasizing the significant role of social media platforms like Instagram and Facebook in the shopping journey.
    The rural-urban divide is considered, along with an analysis of consumer preferences, including factors like sustainability, brand loyalty, and the importance of reviews. Post-pandemic effects are addressed, with a focus on the rise of contactless payment and shopping.
    Finally, the webinar looks to the future, exploring how technologies like augmented reality and artificial intelligence will shape the future of shopping.

    20-03-2024
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Page 1 of 6,   (1 - 25 record(s) of 133)