Heath and Wellness Paradigm: No Longer a Bitter Pill

Sidharth heads the business at Third Eye and is also actively involved in the cultural insighting practice at Third Eye. A researcher who has mapped trends, discourse and behavior across categories over the last 2 decades, Sidharth is a leading voice in the space of emerging consumer truths and shifts.

Vijay is a movement science expert and national-level Pickleball coach, working at the intersection of athletic performance, coach education, and strategic sport development. With a foundation in anatomy and physiology, I design training systems that blend biomechanics, game intelligence, and long-term player growth.

As the former Director of Sports Performance at the All India Pickleball Association, he has led the creation of India’s first structured coaching and athlete development frameworks. Today,  he consults with academies, sports brands, and state bodies to build high-impact training ecosystems and expand Pickleball’s reach across India.

Whether hes  mentoring coaches, shaping products, or designing advanced gameplay sessions, his mission stays the same—to raise the standard of Pickleball in India through science, strategy, and soul.