Sneha Kapoor
Founder and CEOPlum InsightsSneha Kapoor is the Founder and CEO of Plum Insights, a consumer insights and innovation consultancy that blends cultural depth, strategic thinking, and foresight to help businesses unlock growth and stay future-ready. With over 15 years of experience across cultural insights, brand strategy and foresight, she is known for uncovering the hidden drivers behind consumer behavior and translating them into actionable business strategies.
At Plum, Sneha leads a cross-disciplinary team of anthropologists, designers, and strategists focused on market entry, category growth, and target audience understanding. Her work bridges culture and commerce — helping brands engage with not just what consumers do, but why they do it.
She has advised global brands on insight and innovation projects across Asia. Her international experience - including time in the UK, France, and Singapore - informs a global outlook grounded in emerging market realities.
In 2024, Plum Insights was selected for the Stanford Seed Business Transformation Program, a prestigious growth accelerator by Stanford University for South Asian entrepreneurs.
Sneha holds a BA in Psychology and Anthropology from St. Xavier’s College, Mumbai, a Diploma in Comparative Mythology, and a Master’s in Cultural Studies from the London School of Economics. She is also a published writer, with work exploring the intersections of culture, technology, and everyday life.