The Re-ordering of Relationships in India - 2024 trends

Anjana has spent 24 years in the field of Qualitative Research and Design Strategy. Over the years, she has partnered several leading brands in the country and shaped their futures by marrying consumer insight with strategy and consulting. Some of her pioneering work in the field of  consumer insighting has been published in leading publications such as Research World.

 Bikram Bindra is a marketing and communications specialist who has worked across the marketing, media, research, and advertising industries for more than 18 years. Currently, a Global Content and Creative Strategist with The Absolut Group, Bikram works on content, communication, and cultural collaborations for various brands in the portfolio and across markets, including India, Australia, Africa and the Gulf. Prior to this, he was the Vice-President- Strategic Planning at McCann Worldgroup, where he managed a cluster of clients across the food and health category.

Bikram has also led the Planning function at the Grey group in Delhi ( part of WPP) and was the strategic leader for all GSK businesses that Grey worked on ( Sensodyne, Crocin, Otrivin and Eno) for the ISC region. He has also worked with Discovery Networks Asia Pacific where he led marketing initiatives across the network portfolio in India, and as a brand manager on Horlicks and Boost- working on campaign management, creative development and consumer insights. His advertising work spans across categories and clients including Pepsi, Taco Bell, HT, Coca Cola, Pernod Ricard, Quaker Oats and Aircel.