Masterclass Maven- The New Age of Insights: First-Party Data Enrichment in a Privacy-First World

As data regulations tighten globally, cookies and similar identifiers are increasingly coming under scrutiny. The brands that will win are those that can own, enrich, and ethically activate their first-party data.

What you’ll learn:

How to go beyond data collection: enrich it smartly, activate it ethically

Why first-party data is the key to sharper segmentation, media planning, and AI-driven activation

How enrichment drives campaign lift, ROI, and true consumer understanding

Manoj Dawane will share case studies from VTION that show how enrichment has helped brands build richer consumer profiles and translate them into business impact.

This session is about understanding your consumer at a deeper level - to build trust, personalize experiences, and grow sustainably.