Reimagining BFSI : Strategies to Win in a New Digital India

- Currently Head of Brand, Marketing & Comms at Mirae Asset Sharekhan (formerly owned by BNP Paribas)

- In this role for 7+ years, leading marketing strategy across brand, digital (paid + organic), content, social, and ORM

- Designed, launched and scaled a new brand, Espresso, from the ground up

- Drove organic growth through an award-winning brand repositioning strategy for Sharekhan

- Selected for BNP Paribas' Leaders for Tomorrow global program

- Led 2 growth & ARPU-driving ideas from a design thinking workshop to launch in 2024

Overall Experience

- Have 20+ years of overall experience in which, before I moved to the client-side role, I have worked with agencies like Leo Burnett, Lowe Lintas and Ogilvy

- ⁠Have unique experience in the agency stints as I am one of the very few who have worked in both - Brand Strategy & Account Management roles. This makes me someone who can do the thinking and the execution part correctly 

- ⁠In my agency stint I have worked on GTM strategy & campaigns for brands like Byju’s, Grofers, Vaseline, Domex (across SEA), Lifebuoy, Axis Bank and ICICI Prudential Life Insurance to name a few 

Part of the leadership team at ICICI Bank, Sujit leads brand, media, digital marketing, market research, and communications. With rich experience across ICICI Bank and ICICI Prudential, his career spans sales, marketing, and service, offering a 360° view of the financial services landscape. 

An IIM Bangalore alumnus who began his journey with HUL, Sujit brings an invaluable perspective on building trust, relevance, and impact in today’s evolving financial world.