Keeping the high ground – being Ethical in business is more important than ever

A journey of over three decades in the world of Media Research & Insights LV & his team pioneered a range of Audience understanding information for the indian Media industry. He is today one of the most experienced and competent professionals in the Media Research arena. His contribution to the growth and development of understanding data analytics for Content & Marketing of Media Brands has significantly helped mentor the blossoming of TV Media Industry in India. His vision is characterized by the belief that all harmonious research work will spark a new audience insight that is bound to deliver ROI for businesses. He has been a speaker multiple Global Media Research Forums like ESOMAR & ARF and continues to be a key Faculty member in leading B-Schools across India. He is also a Strategic Advisor in various Digital Startup related to Content creation & Streaming. In the new age of IOT, VR & AI, his new vision for TAM is to become the Data Monetization company, via harnessing data from screens and platforms. TAM has always underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. His objective is to amalgamate knowledge from years of Video content consumption & dissection data powered by TAM's cutting edge Technology. This will create a revolutionary process for dissemination of well targeted messages in Digital & TV Platforms to deliver Superior Experience and ROI for Advertisers & Platform Owners.

Siddhartha Nangia — or Sid, as most people know him — is the co-founder of Smytten, India’s largest product discovery and trial platform. With over 25 years of experience, Sid has had a pretty exciting journey, working with global brands like Unilever and Almarai, and leading teams across India, the Middle East, Europe, and Singapore.

After completing his post-graduation from the Indian School of Business (ISB), Sid quickly earned a reputation as a sharp strategic thinker who knows how to get things done. He’s someone who naturally thrives where big ideas intersect with real-world execution.

 Dr. Meena Kaushik started her journey as a Social Anthropologist and Semiotician studying rituals and symbolism of the death rituals of the Hindus. She did extensive fieldwork amongst the Dom’s of Varanasi . This was  for her doctoral dissertation from the Delhi School of Economics.

 She ventured into Qualitative Research by accident and fell in love with the discipline. She found that being an anthropologist in this sphere deepened the understanding of consumer behaviour, consumer culture and consumer psyche.

 Her stint with IMRB as a consultant soon became a full fledged interest and she helped to found the Qualitative division for MARG as a Director of Qualitative Research. 

 Methods of Social Anthropology, Semiotics and Social Psychology were adapted and applied to Qualitative Research and the qualitative business in India was given a new credibility and respect.

 In 1990 she left to set up Quantum Consumer Solutions Pvt Ltd. It was the inception of a pure qualitative research company the first of its kind in India and Asia. It was the birth of a new consciousness and value around the qualitative discipline in India. Today the business has transformed from being a mere Insights business but one that sits at the cross section of Insights, Marketing, Design Strategy and Innovations.

 Quantum has been instrumental in shaping researchers across 8 countries and extending Quantum’s footprint in India, Sri Lanka, Bangladesh, Singapore, Indonesia, China, United Kingdom and Dubai.

 Working across diverse product categories and across cultures and continents has given her a rich understanding of the consumer and she has been instrumental in helping many brand teams craft meaningful brand strategies

 Her experience in Social and Developmental Research is diverse and wide and she has worked across the years on social issues such as

- Weaning Foods

- Hygiene and Behaviour Change

- Power Dynamic in Rural Societies

- Leprosy

- Malnutrition

- Gender Studies 

- Birth Control Strategies for the Government of India

- Domestic Violence

- Economic Transformation of Women in Rural Societies

 Dr. Kaushik has also been actively involved in the boards of a number of NGOs working in the fields of mental health and women’s empowerment.  She has authored a number or articles and given podcasts on a number of issues pertaining to brands and consumer culture

Mitali Chowhan has been with the MRSI since 2019, taking on the Director General role in 2021.  She has been serving on the ESOMAR AEC (Associations Executive Committee) since 2022. Mitali was one of the Insight250 Legend in 2023 for making ‘a long-standing, indelible impact on the industry’ 

Mitali’s past roles include global head of Customer Experience at Liberty Global B.V. in Amsterdam. She was Consumer Insights Director for Tele2 AB in Stockholm and Head of Brand and Consumer Insight at Vodafone Group in London.

 

Closer home, Mitali headed Business Intelligence at Vodafone India. She has worked with TNS and two of its precursors in India - Mode and NFO, with a brief consultancy assignment at MARG. Mitali was recruited by IMRB at campus from the Bajaj Institute, and was an alumnus of the Lyceum class of '88.