Kalyan Kumar
Co-Founder and CEOKlugKlugKalyan Kumar is an entrepreneur and co-founder & CEO of KlugKlug, a B2B tech platform specializing in influencer marketing intelligence. With an academic background that includes prestigious institutions like IIT Delhi and IIM Calcutta, Kalyan Kumar has leveraged his expertise and vision to address key challenges in the influencer marketing industry. He has been a marketing professional for over two decades and has worked as the CMO for mid-sized startups (RummyCircle.com, PlayUP India). Having experience in a variety of new technology areas, such as the Internet to Telcom, Mobile VAS, Online Gaming to Real Money Gaming. His specialties include Marketing Strategy, Digital Marketing (Internet, Mobile Marketing), ATL, Brand Positioning & Vision, Below-the-line marketing(Events and Promotions), Media planning, and Research. He has a passion for connecting with consumers and enjoys the changing digital world. On a personal level, he believes life is lived with a balance of work, friends, family, travel, music, and the world.
KlugKlug was launched with the aim of providing brands and marketers with precise and actionable insights through AI and machine learning. The platform's comprehensive analytics cover over millions of influencers across Instagram, YouTube, and other social platforms, offering unparalleled influencer discovery and intelligence. This enables brands to optimize their marketing strategies and maximize ROI by connecting with the most relevant influencers for their target audiences.
Kalyan Kumar, alongside co-founder Vaibhav Gupta, has been instrumental in shaping KlugKlug’s strategic direction. Their focus on data-driven insights and AI-powered tools has set new standards in the industry. He believes in the potential of influencer marketing to drive business growth and emphasizes the importance of authenticity and accuracy in influencer data to ensure successful marketing campaigns.
Under his leadership, KlugKlug has expanded its services to various markets and continues to innovate with new AI-based tools, aiming to refine the influencer marketing experience and foster deeper connections between brands and influencers.
Kalyan and KlugKlug have been quoted multiple times in the several CAT A publications like ET Brand Equity, Financial Express, Moneycontrol and Business Standard among others.