Newsletter November 2025

Editor's Desk

Global news
Dixit Chanana

Foreword - a sneak peek about the MRSI newsletter and its third edition.

Guest Column

Surjit Kumar Swain
Surjit Kumar Swain

AI, Agility, and Analytics: What is Shaping India’s Market Research Industry?

Context is King

Niraj Ruparel
Niraj Ruparel

Reimagining Consumer Insight in the Age of Intelligent Marketing.

Inspiring Stories

Sharmila Das
Sharmila Das

A Journey of Zidd (Determination): From Small-Town Dreams to Shaping India’s Market Research Future.

The Other Side

Shobha Prasad
Shobha Prasad

The daily chaos and unpredictability can be super stressful and make you feel out of control.

An update

MRSI GKA
MRSI Initiatives

Latest Progress and Highlights.

Obituary

Samit Chakrabarti
Hema Viswanathan
Anang Dev Jena
Hema Viswanathan, Samit Chakrabarti and Anang Dev Jena

The market research fraternity is deeply saddened by the loss of Hema Viswanathan, Samit Chakrabarti and Anang Dev Jena.

smytten PulsAI
toluna
Z5