We’re delighted to bring you the third edition of the MRSI Newsletter, coming on the back of the resounding success of the 33rd MRSI Annual Seminar held this September in Gurgaon. Spotlighting “The Power of And”, the event featured 22 shortlisted papers from over 100 entries, brought together 600+ participants, and sparked powerful conversations shaping the future of insights. A heartfelt thank you to all speakers, partners, and participants who made it exceptional.
We are at a defining moment for the insights industry. AI is reshaping the way we understand people moving beyond traditional surveys to uncover deeper patterns in consumer behavior through real-time listening, agility, and human–AI collaboration. This isn’t just a technological shift; it’s a strategic transformation in how brands and researchers connect with consumers. This edition features thought-provoking perspectives from our authors on how AI is redefining the future of insights, challenging conventions, and opening new possibilities.
As we build on this momentum, we will bring more frequent editions of this newsletter and actively engage in diverse industry voices. Stay tuned for upcoming initiatives, especially the MRSI Sports Leagues, kicking off with the Cricket Edition in Gurgaon this December. The detailed plan will be announced in the coming days. This will be the first of many sporting events, with badminton, table tennis, carrom, and more planned across different locations—celebrating insights, energy, and sports the MRSI way.
From the entire Newsletter team, I extend our gratitude to all contributors for their time and effort in sharing their perspectives. Before closing, I’m excited to share that nominations for the MRSI Golden Key Awards 2025 will open soon. We encourage you to submit your entries for this prestigious event and continue working together to take our industry forward.
Let’s keep this momentum going, celebrating collaboration, innovation, and the collective strength of our insights community.