MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.
MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.
The Golden Key Awards 2020 was a huge success with more than 150 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.
As 2021 draws to a close, we are all set to look back at how the market research industry has contributed to the resurgence of businesses. Helping businesses recover and grow from strength-to-strength through Research, Insights and Analytics, the MRSI is proud to hold another edition of our much-anticipated Golden Key Awards 2021.
Nominations Open: 28th October 2021
Last Date to Submit Nominations: 25th November 2021
Event Date: 12th January 2022