MRSI Golden Key Awards recognize and celebrate Research and Researchers contributing to growth in their clients' business. Research is a critical foundation for business success, albeit the work done by researchers can be a ‘behind the doors’ activity supporting the more visible brand, marketing and business strategy.
MRSI instituted the Golden Key Awards in 2019 to recognize the contribution of insights for the growth of the business; to let the limelight shine on the research professionals; to share the sense of pride amongst research and insight professionals through industry recognition and to acknowledge the prestige of the great work being done in Marketing Research and Insights.
The Golden Key Awards 2019 was a huge success with more than 160 entries from over 30 organisations. The review process was rigorous with 12 leaders representing agencies, clients and marketing first shortlisting and then selecting the winner through a jury process, after interacting one-on-one with the shortlisted individuals or teams.
The winners for the award categories were announced at a glittering event in Mumbai. Many previous MRSI presidents graced the event where the talented insight community entertained with skits, stand-up comedy and music. As with all MRSI events, there was food for thought as well with Sudhir Sitapati, Executive Directer, Hindustan Unilever LImited delivering the keynote address.
MRSI is back with Golden Key Awards 2020 to celebrate the spirit of the industry and innovation during the challenging year where Research provided crucial insights to business to navigate their way in this unprecedented time of lockdown and social distancing.