MRSI Newsletter July 2026
Nidhi has been with MRSI for over four years, leading Operations and Advocacy, and recently assumed the role of Chief Operating Officer (COO). She has been instrumental in driving strategic initiatives, working closely with members and industry leaders. She has played a significant role in engaging with policymakers on the country’s data protection framework to promote and strengthen the ethical and self-regulatory regime of the Market Research and Insights ecosystem. An avid badminton player, she brings the same agility, focus, and drive to leadership as she does to the court.
Deepa began her career in marketing before taking on the role of Director at an HR consultancy. After choosing to take a career sabbatical, she made a remarkable return to the corporate world nearly two decades later—a decision she couldn't be happier about. When she's not at work, you'll most likely find her leading fitness classes or pushing her own limits in the gym. Her passion for health, discipline, and continuous growth is reflected in both her professional and personal life.
With over 25 years of experience, Dixit Chanana has built a career at the intersection of consumer insights, business strategy, and growth, helping organizations translate data into smarter, faster business decisions.
He specializes in building next-generation consumer insights organizations where human expertise and AI work together to deliver meaningful business impact. His experience spans quantitative and qualitative research, touchpoint audits, opinion and exit polls, along with scaling businesses, strengthening client partnerships, and driving sustainable growth.
Dixit believes the true value of insights lies in collaboration, bringing together people, data, and technology to solve complex business challenges with clarity, speed, and confidence. He is passionate about innovation, AI, and building high-performing teams that shape the future of consumer intelligence.
Barnali Saikia is a MR professional with over 15 years of experience in client partnerships, and commercial leadership. As the Head of West Asia for Market Research & Consulting at Toluna, she works closely with clients and teams across India, ANZ, and the Middle East to drive sustainable growth and deliver impactful insights solutions. She enjoys building strong relationships, fostering collaboration, and developing high-performing teams, and is passionate about creating value for clients and the wider insights community. Outside of work, Barnali is a music connoisseur and an active social worker.
Madhubanti Niyogi Aditya has 25 years of experience servicing clients across a wide range of sectors (both private and public)—translating consumer understanding into strategic business decisions. She was based in Middle East for 10 years handling MENA markets and Turkey. Currently, as Co-founder and Partner at GSI, she works closely with clients to bridge the gap between brands and consumers across India and MENA. She is passionate about meaningful connections and loves travelling to expand her experiences