MRSI Welcomes Ajay Macaden to its Managing Committee

MRSI welcomes Ajay Macaden to its Managing Committee. Ajay brings over two decades of extensive experience across market research, analytics, media, advertising, and strategic consulting, and currently leads the FMCG and Retail Verticals for Strategic Analytics at NielsenIQ. 

Ajay has built deep expertise in consumer insights, strategic analytics, business consulting, product development, and go-to-market strategy, working with leading organizations across the market research ecosystem. Ajay has been associated with organizations such as Drishti, and IMRB, while also exploring opportunities within the media and advertising industries.

Ajay aims to help make the market research industry a preferred destination for young freshers and strengthen collaboration between industry and academia. He is also keen to support ongoing efforts towards addressing industry challenges and future-proofing market research through technology.