MRSI Welcomes Aditi Bhonsle to its Managing Committee

November 24, 2025; Mumbai, India: Market Research Society of India (MRSI) welcomes Aditi Bhonsle, Vice President of Research and Analytics at Borderless Access, as a part of its Managing Committee. A part of MRSI’s Managing Committee with immediate effect, Aditi is a seasoned market research and analytics leader with experience spanning over 25 years.

Aditi currently oversees a global research portfolio, manages high-performing teams and delivers advanced digital research solutions that enable businesses to make data-driven marketing and strategic decisions at Borderless Access. She also plays a pivotal role in talent development, mentoring, and training research professionals, ensuring the highest standards of insights for global organizations.

Aditi has successfully advised and collaborated with Fortune 100 companies across industries, and her ability spans brand health measurement, customer experience, usage and behaviour analysis, segmentation, and predictive analytics. She was associated with TNS (now a part of Kantar) and Cross-Tab (now Course5i), and has partnered with technology giants such as Microsoft, Cisco, Lenovo, and HP.

Beyond research, Aditi is deeply committed to animal welfare, actively supporting vaccination, sterilization, and rehabilitation programs for stray and rescued animals.