MRSI unveils theme for 31st Annual Market Research Seminar

MRSI unveils theme for 31st Annual Market Research Seminar

To be held in October 2023 in Mumbai

Continuing with its efforts to promote and drive innovation in India’s Market Research and Insights industry, the Market Research Society of India (MRSI) now announces the 31st edition of its flagship Annual Market Research Seminar. Themed ‘Taming the Choppy Waters’, MRSI aims to bring to the forefront the navigation tools created to address challenging circumstances and market situations, and the understanding of the new world (post-COVID-19 period). 

The 31st Annual Market Research Seminar welcomes submissions across 4 broad synopsis topics i.e. Maiden Voyage, Adventure (Technology), Steering and Sailors.

Maiden Voyage: The topic is central to innovation. What are the new methods to sail through rough seas or difficult situations. How can one innovate in terms of methodology, data collection and tools  when faced with unprecedented situations.

Adventure (Technology): The topic is centred around leveraging technology. AI and Generative AI are showing innumerable possibilities that have never existed and  are redefining the pace of innovation and doing things in Real Time. The topic invites submissions linked to the use of technology.

Steering: This topic will look at advancements made in the understanding of things and methods that are important to all of stakeholders - agencies, service providers, education institutes and buyers of research.

Sailors: The topic is around promoting and encouraging skilled professionals. The topic will look at submissions around new inspiring and innovative policies, training or work rituals created in organizations that  have helped your teams navigate untimely situations.

Led by committee members  including K. Ramakrishnan, Managing Director - South Asia, Worldpanel Division at Kantar, Anju Joseph, Partner, India Business Head at Quantum Consumer Solutions, Dixit Chanana, Country Director at Toluna India, Geeta R Lobo, Country CCO, India at Ipsos, Saurin Shah, Global VP & Head, CMI & Centre of Excellence at Godrej Consumer Products Ltd.,  and Vinay Virwani, Head, Insights at Dabur India Ltd., MRSI hopes to offer a platform that can further steer growth for the Market Research and Insights industry in India. 

MRSI welcomes submissions from member and non-members (research professionals and enthusiasts) to showcase work implemented from June 2022 to July 2023. 

The submission deadline for all topics is July 24, 2023 further to which the jury process will begin. 

For more details on submission guidelines, visit 31st Annual Seminar