Market Research in India is predominantly Face to Face and relies on freelance interviewers for collecting data to provide insights to a vast variety of corporates, government and social bodies. A large number of these freelance interviewers depend on the earnings from this work to support their families.
Amid the countrywide lockdown due to the breakout of the COVID-19, there is complete stoppage of Face to Face data collection and hence a number of our interviewers are impacted and have no resources to meet their basic sustenance expenses. MRSI member agencies are committed to clear any dues for work done up to before the start of lockdown within the month of April to ensure that they have some funds available. However, May and possibly June and July are likely to be stress period with no work happening since mid-March. Let’s come together and help the freelance interviewers meet the basic needs for their families.
To raise funding from the wider Marketing Research, Analytics and Insights ecosystem, MRSI has partnered with Habitat for Humanity India to create a relief fund for helping selected freelance interviewers nominated by our member agencies in this crisis.
MRSI had asked its member organizations who engage freelancers for data collection and recruitment to share the list of their respective active field interviewers who need help.
The criteria for selecting the active freelance interviewers included only the freelance interviewers who have worked with the agency anytime between January and March 2020.
The member organizations were asked to share the list of freelance individuals under each of the below mentioned category:
These lists were de-duplicated by MRSI and whenever an interviewer appeared in more than one list, s/he was retained for the highest category he or she featured in.
After deduplication, MRSI has shared the list of 'A category' interviewers back with the agencies so that they can support these individuals from their own funds.
'B category' interviewers and some of the 'C category' interviewers are to be supported from the common industry fund being run by Habitat for Humanity.
All the contributions will be collected via Habitat for Humanity India and the disburse of funds would be as per MRSI’s guidelines
You can contribute by following these 2 easy steps:
Please mention For Habitat MRSI Project in the remarks/Narration of your bank or UPI transfer so your donation can be tracked.
|Name of A/c Holder:||Habitat for Humanity India Trust|
|Bank Name & Address:||
Standard Chartered Bank
Ameya House, Rajkumar Corner,
J.P. Road, Andheri (W), Mumbai 400058
|Name of Beneficiary :||Habitat for Humanity India Trust|
|Address of Beneficiary:||
301, Everest Chambers, ‘A’ Wing,
Marol, Andheri (East), Mumbai 400059
|Beneficiary Bank A/c No.:||42705092352|
|Bank Name & Address:||
Standard Chartered Bank
19, Rajaji Salai,
Chennai – 600 001
|Swift Code:||SCBLINBBXXX (for international transfer)|
If you are making a contribution from outside India, to comply with the Indian remitence laws, the NGO would need a copy of your passport/residence visa/document to be able to process the funds. You can share this with MRSI for onward transmission (email@example.com)
MRSI would periodically publish the names of the donors on its website and social media without mentioning individual amounts – if you wish to opt out, please indicate the same on the form above.
Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort. The housing organization has since grown to become a leading global nonprofit working in more than 70 countries. In India since 1983, Habitat for Humanity has supported more than 35 million people to build or improve a place they can call home.
Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower.
To learn more, donate or volunteer, visit https://habitatindia.org
Established by the fraternity of researchers in India in 1988, The Market Research Society of India (MRSI) is India’s leading Market Research Society.
MRSI is a not for profit autonomous body and is committed to maintain, enrich, grow and promote the importance and efficiency of market research in India.
MRSI works with ESOMAR to bring Indian industry's voice to the global forum.
It regularly organizes conferences, events, workshops and seminars, and webinars to boost innovation in the industry and showcase path breaking work being done to the larger marketing fraternity.https://www.mrsi.co.in/