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  • The Community Program

    The Community Program 2025/26



    The Community Program (MRSI) and Research Got Talent (ESOMAR) : 2025-2026

     

    Guidelines for writing the approach note

    Structure of the document

    Your approach note document should cover the following sections:

    1.      In not more than 1000 words, your understanding of the challenge and the information required to help shape the action.

     

    2.      Research Design - how would you design the research program to collect the information:

    a.      Methodology (Qual/Quant/Mix, online/offline etc)

    b.      Sample definition

    c.      Geographical coverage

    d.      Sample design

    e.      Areas of enquiry

    f.       Analysis methods

     

    3.      Time schedule

     

    Document formatting

    1.  The document should be formatted to A4 size and should be submitted as a PDF file.

    2.  The document should be created using Calibri font and the font size should be 12 throughout the document.

    3. Section headings etc can be in font size 14 and bold.

    4.  No reference should be made to any branded tools or techniques in the approach note. Your submission would be disqualified if this is not followed.

    5. Please mask your Company Name and Logo in the proposal document.

    6. Please ensure that the last page of the document has complete details viz. full name, designation, location of work, email-id of yourself along with that of your other team members and your Mentor.


    Important Dates

    • Proposal Submission Deadline                                                             10th Aug 2025 
    • Announcement of selected proposals                                               25th Aug 2025 
    • Researcher Briefing                                                                                29th Aug 2025
    • Fieldwork and Reporting                                                                       Early Sept - mid Nov 2025
    • Report Submission                                                                                 1stweek Dec 2025
    • Announcement of date of presentation to the Jury                         3rdweek Dec 2025 
    • Presentation to Jury Panel                                                                    week of 5th  Jan 2026
    • Announcement of winner of TCP24                                                    week of 19th Jan 2026
    • Submission of the winner video to ESOMAR RGT contest               week of 9th Feb 2026

    23-06-2025
    31-01-2026
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  • MRSI Annual Market Research Seminars

    33rd Annual Market Research Seminar

     THE POWER OF AND

    "We live in multiverses. We think in multi-tabs. We are no longer in the era of either/or. The new currency is AND."

    The world has shifted. From zero-sum mindsets to co-existence. From ‘this or that’ to ‘why not both?’

    Consumers today stream OTT and watch TV. They order in and dine out. They hustle and heal. They binge and detox. And brand interactions? They now play in the intersection—between tradition and new age, between legacy and emerging, between what is measurable and what is transcendental. Most of all, cutting across generations, demographics and segments.

    As businesses and decision makers, there is a need to tailor make offerings for a varied consumer palate and there is a merit to a standardized offering for mainstream segments. Similarly, communication today is personalized and customized on digital and operates with a TV copy targeting everyone.

    The Power of And is an ode to this intersection. A celebration of contradiction, co-creation and convergence.

    It is a lens that sees duality not as a problem, but as potential. That believes creativity and rigour, emotion and logic, craft and code can all sit at the same table — not in opposition, but in harmony.

    This year, we invite you to reflect on the “And" moments that shaped your most powerful insight journeys.
    Where did you blur the lines? Where did you hold the tension? Where did you walk two roads at once?

    If your work navigated polarity, found a third way, or expanded the possibilities of ‘more than one’, we want to hear from you.

    11-09-2025
    12-09-2025
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