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  • The Community Program

    The Community Program 2025/26



    The Community Program (MRSI) and Research Got Talent (ESOMAR) : 2025-2026

     

    Guidelines for writing the approach note

    Structure of the document

    Your approach note document should cover the following sections:

    1.      In not more than 1000 words, your understanding of the challenge and the information required to help shape the action.

     

    2.      Research Design - how would you design the research program to collect the information:

    a.      Methodology (Qual/Quant/Mix, online/offline etc)

    b.      Sample definition

    c.      Geographical coverage

    d.      Sample design

    e.      Areas of enquiry

    f.       Analysis methods

     

    3.      Time schedule

     

    Document formatting

    1.  The document should be formatted to A4 size and should be submitted as a PDF file.

    2.  The document should be created using Calibri font and the font size should be 12 throughout the document.

    3. Section headings etc can be in font size 14 and bold.

    4.  No reference should be made to any branded tools or techniques in the approach note. Your submission would be disqualified if this is not followed.

    5. Please mask your Company Name and Logo in the proposal document.

    6. Please ensure that the last page of the document has complete details viz. full name, designation, location of work, email-id of yourself along with that of your other team members and your Mentor.


    Important Dates

    • Proposal Submission Deadline                                                             10th Aug 2025 
    • Announcement of selected proposals                                               25th Aug 2025 
    • Researcher Briefing                                                                                29th Aug 2025
    • Fieldwork and Reporting                                                                       Early Sept - mid Nov 2025
    • Report Submission                                                                                 1stweek Dec 2025
    • Announcement of date of presentation to the Jury                         3rdweek Dec 2025 
    • Presentation to Jury Panel                                                                    week of 5th  Jan 2026
    • Announcement of winner of TCP24                                                    week of 19th Jan 2026
    • Submission of the winner video to ESOMAR RGT contest               week of 9th Feb 2026

    23-06-2025
    31-01-2026
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  • MRSI Wednesday Webinars

    Winning With the Senses: How Sensory Science Drives Market Success

    The upcoming webinar "Winning With the Senses: How Sensory Science Drives Market Success" brings together leading experts to explain how understanding our senses helps brands create better products and win loyal customers. Sensory science explores how taste, smell, touch, sight, and sound shape what we like or dislike about everyday things—from chocolates to biscuits to shampoos & moisturizers. 

    Industry specialists will share simple explanations of what sensory science is, why it matters, and how companies use it to improve their products and stand out in the market. Real-life stories will show how brands used sensory insights to transform snacks, beverages, and personal care products, making them more successful with consumers.

    The session will also cover how sensory panels work, who participates, and why this approach gives companies faster, more confident results when testing new ideas. Attendees will learn about practical methods businesses can use even without big labs, helping smaller teams run cost-effective product tests.

    By joining the webinar, participants will discover how sensory science is shaping the future of innovation and consumer research across categories. 

    The event is designed to be jargon-free and interactive, featuring crisp explanations, easy takeaways, and the chance to ask questions to the panel.

    Whether you are in business, research, or just curious about what makes products click with people, this webinar promises clear insights and real-world impact of sensory science in today’s market. 

    29-10-2025
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