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  • The Community Program

    The Community Program 2025/26



    The Community Program (MRSI) and Research Got Talent (ESOMAR) : 2025-2026

     

    Guidelines for writing the approach note

    Structure of the document

    Your approach note document should cover the following sections:

    1.      In not more than 1000 words, your understanding of the challenge and the information required to help shape the action.

     

    2.      Research Design - how would you design the research program to collect the information:

    a.      Methodology (Qual/Quant/Mix, online/offline etc)

    b.      Sample definition

    c.      Geographical coverage

    d.      Sample design

    e.      Areas of enquiry

    f.       Analysis methods

     

    3.      Time schedule

     

    Document formatting

    1.  The document should be formatted to A4 size and should be submitted as a PDF file.

    2.  The document should be created using Calibri font and the font size should be 12 throughout the document.

    3. Section headings etc can be in font size 14 and bold.

    4.  No reference should be made to any branded tools or techniques in the approach note. Your submission would be disqualified if this is not followed.

    5. Please mask your Company Name and Logo in the proposal document.

    6. Please ensure that the last page of the document has complete details viz. full name, designation, location of work, email-id of yourself along with that of your other team members and your Mentor.


    Important Dates

    • Proposal Submission Deadline                                                             10th Aug 2025 
    • Announcement of selected proposals                                               25th Aug 2025 
    • Researcher Briefing                                                                                29th Aug 2025
    • Fieldwork and Reporting                                                                       Early Sept - mid Nov 2025
    • Report Submission                                                                                 1stweek Dec 2025
    • Announcement of date of presentation to the Jury                         3rdweek Dec 2025 
    • Presentation to Jury Panel                                                                    week of 5th  Jan 2026
    • Announcement of winner of TCP24                                                    week of 19th Jan 2026
    • Submission of the winner video to ESOMAR RGT contest               week of 9th Feb 2026

    23-06-2025
    31-01-2026
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  • MRSI Wednesday Webinars

    The Rise of DINKWADs: How Pet-First Households Are Reshaping Consumption

    Across markets, traditional life milestones are being delayed—or consciously re-designed.

    Responsibility and stability are being redefined.

    Flexibility, companionship, and intentional living are taking precedence over convention.

    DINKWAD households represent a growing segment whose values, spending patterns, and emotional priorities are reshaping the pet category. They influence how value is defined, what “premium" means, and where future demand will concentrate.

    What may appear as individual choices are, collectively, driving a structural shift in consumer behaviour—one that requires deeper understanding, sharper segmentation, and more forward-looking insight frameworks.

    We invite you to DINKWAD: Double Income. No Kids. With A Dog—a webinar designed to explore this segment through market research, cultural context, and real-world perspectives.

    This is not about assumptions.

    It’s about equipping insight teams to anticipate change—and guide growth conversations across the organisation.

    21-01-2026
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