
Ira Thamman
Associate Research ManagerKantarIra, a researcher who grew up quietly studying people in ordinary moments, long before I could name the endeavour. Rooted in scientific psychology and literature from Ashoka University, she's drawn to the “why" beneath consumer behavior: how patterns in everyday life reveal shared hopes, anxieties, and futures in formation.
At Kantar IMRB, she translates qualitative narratives into strategy, but her deeper pursuit is cultural foresight, sitting at the intersection of people, meaning, and what comes next.