The Art and science of branded content, Celebrity Endorsements

MRSI Wednesday Webinars - 28th Sep 2022


About the Topic

How are brands leveraging branded content and celebrity endorsements to reap multifold benefits?  Is there a science to getting endorsements right? Is there data to make the right choice of celebrity?  Can we measure impact?  How can we minimise risk while using celebrities and branded content?  Research gaps that exist?

This session will aim to answer these questions and more.  Join us for a session with  Navin Shah, a leader by far in helping brands leverage films and endorsements and Keerat Grewal sharing never before seen data and frameworks to make the right decisions on endorsements and in measuring impact.