Rethininking Measurement in a Fragmented Media Landscape and Attention Economy

Driving growth at ITC Limited since 2007, Shuvadip has been at the forefront of building future-ready brands across food and beverage categories. Passionate about consumer understanding, I’ve led innovations like AI-driven insights platforms and in-house creative capabilities.

As Chief Digital & Marketing Officer, his focus is on blending data, creativity, and strategy to deliver impactful business outcomes.

Currently serving on the boards of Market Research Society of India and Indian Society of Advertisers, contributing to the advancement of the industry.

Mr. Vikram Sakhuja (63 years) is an engineer from IIT Delhi and MBA from IIM Calcutta. Mr. Sakhuja has been a Director of the Company since April 15, 2016. Mr. Sakhuja joined Procter & Gamble in 1988 and held positions in Marketing Research and Media over a period of 8 years. He then joined Coca-Cola where in over 5 years he went on to manage the brand marketing portfolio. Mr. Sakhuja spent a year with the Star TV Network (Newscorp) setting up their marketing department as the Executive VP Marketing for India. From 2002 onwards he was with GroupM. He began his association as the Managing Director of MindShare Fulcrum, went on to become the Managing Director of MindShare South Asia and then he was the CEO of GroupM South Asia for 7 years.

Thereafter, he took up global role of world-wide CEO for Maxus for two years, following which he was GroupM’s Global Strategic Development Officer, with a remit of driving data and technology deeper into the Media practice. Since 2015, he has partnered with Mr. Sam Balsara and is the Group CEO of Madison Media and OOH.

Mr. Sakhuja has served on several industry body boards/ committees including ASCI, ABC, RSCI, BARC, FICCI, ASSOCHAM, AAAI committees with ISA, INS and IBDF. He is the current Chairman of IRS and BARC Technical Committee, MRUCI Board member, ABC board member, Co-chair of IBDF-AAAI subcommittee on payments and Ad Club past President and Board member. “He has consistently been voted one of the top most influential persons in Indian Media by the Economic Times, and in 2024 was the recipient of AAAI’s Lifetime Achievement Award".

A journey of over three decades in the world of Media Research & Insights LV & his team pioneered a range of Audience understanding information for the indian Media industry. He is today one of the most experienced and competent professionals in the Media Research arena. 

His contribution to the growth and development of understanding data analytics for Content & Marketing of Media Brands has significantly helped mentor the blossoming of TV Media Industry in India. His vision is characterized by the belief that all harmonious research work will spark a new audience insight that is bound to deliver ROI for businesses. He has been a speaker multiple Global Media Research Forums like ESOMAR & ARF and continues to be a key Faculty member in leading B-Schools across India. He is also a Strategic Advisor in various Digital Startup related to Content creation & Streaming. In the new age of IOT, VR & AI, his new vision for TAM is to become the Data Monetization company, via harnessing data from screens and platforms.

TAM has always underlined the importance of Intelligence from Audience Behavior & AIS data sets as a core delivery in a fast changing Media landscape. His objective is to amalgamate knowledge from years of Video content consumption & dissection data powered by TAM's 

cutting edge Technology. This will create a revolutionary process for dissemination of well targeted messages in Digital & TV Platforms to deliver Superior Experience and ROI for Advertisers & Platform Owners

Manoj has 27 years of experience in business post his Engineering and MBA from Mumbai University

He started with handling classic product management functions in Prepaid / VAS / Roaming with top 2 Telecom Service Operators in India.

Was responsible for complete PnL management of the largest telecom circle in India (UP) and headed Innovation Management for Bharti in India.

Consumer Internet with the People Group catering to new age businesses like Shaadi.com and Mauj Mobile. He was CEO and Board Member of some of the earliest venture funded companies in India.

Finally did a long tenure with Ericsson India as Technology & Policy and Strategy & Solutions Head.

Now a full time Entrepreneur having started his own venture in the high tech field of Digital Consumer Behaviour Intelligence & Analytics.

He has held various industry offices with Assocham, European Business Group and IAMAI and works closely with the ecosystem to further technology development & deployment in India.

He is also an angel investor and mentor to select start ups in the fields of High Technology,  Analytics and Telecom.