Quality, Clarity, Action: How AI is Re-writing Marketing Research Today

Faisal Khan is the Managing Director of TheSixth.AI, where he is shaping the next generation of AI-powered market research and consumer intelligence.

With two decades of experience in the insights industry, he works at the intersection of AI, behavioural data, and decision-making, helping organisations transform complex data into actionable intelligence.

Soham has been in consumer insights for the last 13 years, he has been part of the HUL consumer insights function for the last decade, working on categories like Skin Cleansing, Tea, Coffee, Foods & Ice Cream

Rashmi leads Research Innovations at Knowledge Excel and holds a Ph.D. in Urban Economics.

Her work and contribution to the industry has been extensively on practical challenges in market research - improving respondent engagement, strengthening data quality, and exploring how AI agents can support research surveys in a more meaningful way.