Online Workshop on Teaching & Practicing Marketing Research

Partner Events - 17th Dec 2021 TO 19th Dec 2021


About the Topic

Special 10% discount on Registration Fee, for all MRSI Members.

Key Highlights

Introduction to Marketing Research,

Pedagogy of Teaching Marketing Research,

Defining the Problem, Research Design, Measurement & Scaling,

Basic & Advanced Quantitative Techniques,

Case Studies in the Indian context,

Practising Qualitative Marketing Research,

Special Plenary Session on ‘Impact of Covid-19 on Practicing Marketing Research’, involving leading academicians and industry experts | 18-Dec-2021 (Sat.) | 05:30 pm -07:00 pm

Workshop Speakers

Prof. Naresh K. Malhotra, Regents Professor Emeritus, GeorgiaTech, USA

Prof. Russell W. Belk, Professor & Krafts Food Canada Chair in Marketing, Schulich School of Business, Canada

Prof. Satyabhusan Dash, Professor-Marketing, IIM Lucknow

Mohan Krishnan, Ex-Senior Vice President, Kantar

Special Sessions

Machine Learning for Capturing Consumer Insights by Vmware

Ravi Prasad Kondapalli, Director-Data Sciences & Advanced Analytics, VMware

Giridhar Rao, Senior Manager, Data Sciences & Advanced Analytics, VMware

Rajesh Vikraman, Senior Manager, Data Sciences & Advanced Analytics, VMware

Keerthi AK, Senior Business Analyst, Advanced Analytics & Data Sciences Centre of Excellence

Data Visualization with Tableau

Rashmi Toshniwal, Solutions, Financial Services, Tableau

Prashant Momaya, Director, Solutions Engineering, Tableau

Projective Techniques in Qualitative Research: Whys and the How, by Purple Audacity

Sharmila Das, Founder & Chairwoman, Purple Audacity Research & Innovation

Unstructured Data Extraction & Analysis using ‘NVIVO' 

Prof. Satyabhusan Dash, Professor-Marketing, IIM Lucknow

Avinash Jain, Research Scholar, IIM Lucknow

Who should attend

Industry professionals working in different domains and sectors:

Marketing Research, Marketing Analytics, Customer Experience

Big Data, Social Media, Data Science, Machine Learning,

Data Visualization, Business Intelligence, Brand Management,

Product Development & Innovation, UX/UI design & development,

Independent Researchers, Consultants, Entrepreneurs who are buyers of marketing research services


Faculty members at academic/training institutes


Students enrolled in academic programs at UG/PG/PhD

Doctoral & Research scholars

Workshop Fee (per participant):

Rs. 8,000/- plus GST@18% (For India/SAARC countries)

USD 150 (For international participants)

*Discount categories (India/SAARC countries)

CMEE Members: 15%

IIM Alumni: 10% 

MRSI Members: 10% (Marketing Research Society of India)

AIM Members: 10% (Academy of Indian Marketing)

Student (PhD/PG/UG): 25%

Group registration: 10% (minimum of 02 participants within the same organization/institute)

*Discount categories (International)

Student: USD 110

Group: USD 130 (minimum of 02 participants within the same organization/institute)

*Any ONE category of discount can be availed

How to register

Step-1: Click here to Pay Fee Online

Step-2: Click here for Online Registration Form

Step-3: Send an email to CMEE office: with the payment and registration details.

Contact details:

In case of any queries, please feel free to contact Mr Ishan Srivastava, Marketing Assistant-CMEE at e-mail: | Mob. +91-8826280997

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