Special 10% discount on Registration Fee, for all MRSI Members.
Key Highlights
● Introduction to Marketing Research,
● Pedagogy of Teaching Marketing Research,
● Defining the Problem, Research Design, Measurement & Scaling,
● Basic & Advanced Quantitative Techniques,
● Case Studies in the Indian context,
● Practising Qualitative Marketing Research,
Special Plenary Session on ‘Impact of Covid-19 on Practicing Marketing Research’, involving leading academicians and industry experts | 18-Dec-2021 (Sat.) | 05:30 pm -07:00 pm
Workshop Speakers
● Prof. Naresh K. Malhotra, Regents Professor Emeritus, GeorgiaTech, USA
● Prof. Russell W. Belk, Professor & Krafts Food Canada Chair in Marketing, Schulich School of Business, Canada
● Prof. Satyabhusan Dash, Professor-Marketing, IIM Lucknow
● Mohan Krishnan, Ex-Senior Vice President, Kantar
Special Sessions
Machine Learning for Capturing Consumer Insights by Vmware
● Ravi Prasad Kondapalli, Director-Data Sciences & Advanced Analytics, VMware
● Giridhar Rao, Senior Manager, Data Sciences & Advanced Analytics, VMware
● Rajesh Vikraman, Senior Manager, Data Sciences & Advanced Analytics, VMware
● Keerthi AK, Senior Business Analyst, Advanced Analytics & Data Sciences Centre of Excellence
Data Visualization with Tableau
● Rashmi Toshniwal, Solutions, Financial Services, Tableau
● Prashant Momaya, Director, Solutions Engineering, Tableau
Projective Techniques in Qualitative Research: Whys and the How, by Purple Audacity
● Sharmila Das, Founder & Chairwoman, Purple Audacity Research & Innovation
Unstructured Data Extraction & Analysis using ‘NVIVO'
● Prof. Satyabhusan Dash, Professor-Marketing, IIM Lucknow
● Avinash Jain, Research Scholar, IIM Lucknow
Who should attend
Industry professionals working in different domains and sectors:
● Marketing Research, Marketing Analytics, Customer Experience
● Big Data, Social Media, Data Science, Machine Learning,
● Data Visualization, Business Intelligence, Brand Management,
● Product Development & Innovation, UX/UI design & development,
● Independent Researchers, Consultants, Entrepreneurs who are buyers of marketing research services
Academicians:
● Faculty members at academic/training institutes
Students:
● Students enrolled in academic programs at UG/PG/PhD
● Doctoral & Research scholars
Workshop Fee (per participant):
● Rs. 8,000/- plus GST@18% (For India/SAARC countries)
● USD 150 (For international participants)
*Discount categories (India/SAARC countries)
● CMEE Members: 15%
● IIM Alumni: 10%
● MRSI Members: 10% (Marketing Research Society of India)
● AIM Members: 10% (Academy of Indian Marketing)
● Student (PhD/PG/UG): 25%
● Group registration: 10% (minimum of 02 participants within the same organization/institute)
*Discount categories (International)
● Student: USD 110
● Group: USD 130 (minimum of 02 participants within the same organization/institute)
*Any ONE category of discount can be availed
How to register
Step-1: Click here to Pay Fee Online
Step-2: Click here for Online Registration Form
Step-3: Send an email to CMEE office: cmee@iiml.ac.in with the payment and registration details.
Contact details:
In case of any queries, please feel free to contact Mr Ishan Srivastava, Marketing Assistant-CMEE at e-mail: cmee@iiml.ac.in | Mob. +91-8826280997