Loyalty Reimagined: Understanding the Next Generation Consumer

MRSI Wednesday Webinars - 23rd Sep 2026

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About the Topic

Brand loyalty has traditionally been understood through familiar building blocks — product experience, trust, familiarity, consistency, habit and, ultimately, repeat purchase.

But today’s consumer has more choice, more information and more ways to experience and evaluate brands. Social media, creators, communities and
culture have also changed how relationships with brands are formed.

Have the building blocks of loyalty changed — and what does it take to create and sustain loyalty today?

The webinar will explore four key questions:

1. Have the building blocks of loyalty changed?

2. D2C vs Legacy: Two different paths to loyalty?

3. Is loyalty generational?

4. How do brands engage and manage loyalty?

5. What does loyalty looking within the media category 

Speakers