International Market Research Day (IMRD) is held on the 2nd May.
It celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services.
MRSI has actively participated in 2021 and 2022 and aims to continue joining the celebration every year.
This year, 2023, MRSI, in collaboration with Borderless Access, presents:
|Title ||Date||Event info & description||Speakers||Catch-up|
Taking on Gender inequality - addressing harmful stereotypes in advertising
April 28th, 2023
7pm to 8pm IST
|Gender inequality starts in the mind and can be perpetuated through mass communication channels. The Advertising Standards Council of India has taken a clear and effective stance on this problem.||1. Manisha Kapoor, Secretary General ASCI|
2. Suhela Khan, Country Programme Manager for WEE, Unstereotype Alliance
3. Lipika Kumaran, SVP, Futurebrands
4. Kunal Joshi, President Lowe Lintas India
5. Moderator: Anila Vinayak, General Manager Beauty & Wellbeing and Personal Care, South Asia, Unilever
MR for a Better World
May 3rd, 2023
5pm to 8.15pm IST
|Insightful presentations from the award worthy teams of Researchers. Different lenses explore the topic - Marketing and Consumer Behaviour approaches can be powerful agents of change for the betterment of society.|
- How organisations act on sustainability agendas with their internal stakeholders.
- Specific researches including addressing HepC prevalence, reducing Food Waste and Sustainability in Agriculture in the Developing world.
The ITC journey - a century-old conglomerate transforms to create a Better World
May 4th, 2023
6.30pm to 7.15pm IST
|Making the World a Better Place is a challenge for large legacy organisations. In this context, ITC stands out as an exemplar in Sustainability - the only company in the world to be water, carbon and solid waste positive for more than a decade. |
Hear about how an organisation incorporated in 1910 as the Imperial Tobacco Company of India Ltd, created to market tobacco is now a diversified conglomerate in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business and more. Don't miss this rare opportunity to interact with the Divisional Chief Executive officer of ITC Foods
|Hemant Malik, Divisional Chief Executive of Foods, ITC with Prasun Basu, Head of Growth and Digital Transformation, Kantar Media||Watch here|
Driving Customer Centricity for a Better Outcome for Business, Customers and the World
May 9th, 2023
7pm to 8pm IST
|Customer Centricity is far more than a buzzword. Listening to customers, and understanding real time their concerns on the world situation today helps brands and businesses stay relevant. This includes responding to customer views on Sustainability, Climate related concerns and pressures due inflation. A veteran global leader from the FMCG giant Unilever bounces ideas and experiences with a leader from a major player in eCommerce in India.||1. BV Pradeep, Founder & CEO , Catalyst-4UR-Growth, Ex- Global VP CMI - Unilever Plc London|
2. Priyanka Bhargav, Senior Director - Brand Marketing & Head - Insights at Flipkart Group
3. Moderator: Ruchika Gupta, CEO, Borderless Access
Is Single Source the Panacea of Media Planning efficiency?
May 12th, 2023
7pm to 8pm IST
|Planning Media spends optimally in a multi-media universe is a hot topic of discussion. As media consumption habits and behaviour keep changing with OTT and proliferation of screens, there are several challenges in media measurement. Our panel of experts from media and media planning share their thoughts on this dilemma.|
1. Bhaskar Ramesh, Director Omnichannel Business, Google