International Market Research Day 2023

MRSI Connect - 28th Apr 2023 TO 12th May 2023


About the Topic

International Market Research Day (IMRD) is held on the 2nd May.

It celebrates the positive contributions made by data, research and insights professionals to guide decision-making by the public, and decision-makers in businesses, charities, and public services. 

MRSI has actively participated in 2021 and 2022 and aims to continue joining the celebration every year. 

This year, 2023, MRSI, in collaboration with Borderless Access, presents: 

Event info & description

Roundtable discussion

Taking on Gender inequality - addressing harmful stereotypes  in advertising

April 28th, 2023

7pm to 8pm IST

Gender inequality starts in the mind and can be perpetuated through mass communication channels. The Advertising Standards Council of India has taken a clear and effective stance on this problem.
1. Manisha Kapoor, Secretary General ASCI
2. Suhela Khan, Country Programme Manager for WEE, Unstereotype Alliance
3. Lipika Kumaran, SVP, Futurebrands
4. Kunal Joshi, President Lowe Lintas India
5. Moderator: Anila Vinayak, General Manager Beauty & Wellbeing and Personal Care, South Asia, Unilever
Watch here

Research presentations

MR for a  Better World

May 3rd, 2023

5pm to 8.15pm IST

Insightful presentations from the award worthy teams of Researchers. Different lenses explore the topic - Marketing and Consumer Behaviour approaches can be powerful agents of change for the betterment of society.
- How organisations act on sustainability agendas with their internal stakeholders.
- Specific researches including addressing HepC prevalence, reducing Food Waste and Sustainability in Agriculture in the Developing world.

Introduction by:
Paru Minocha, President MRSI

Watch here

Fireside Chat

The ITC journey - a  century-old conglomerate  transforms to create a Better World

May 4th, 2023

6.30pm to 7.15pm IST  

Making the World a Better Place is a challenge for large legacy organisations. In this context,  ITC stands out as an exemplar in Sustainability - the only company in the world to be water, carbon and solid waste positive for more than a decade.
Hear about how an organisation incorporated in 1910 as the Imperial Tobacco Company of India Ltd, created to market tobacco is now a diversified conglomerate in FMCG, Hotels, Packaging, Paperboards & Specialty Papers and Agri-Business and more. Don't miss this rare opportunity to interact with the Divisional Chief Executive officer of ITC Foods
Hemant Malik, Divisional Chief Executive of Foods, ITC with Prasun Basu, Head of Growth and Digital Transformation, Kantar Media
Watch here

In Conversation

Driving Customer Centricity for a Better Outcome for Business, Customers and the World

May 9th, 2023

7pm to 8pm IST 

Customer Centricity is far more than a buzzword. Listening to customers, and understanding real time their concerns on the world situation today helps brands and businesses stay relevant. This includes responding to customer views on Sustainability, Climate related concerns and pressures due inflation. A veteran global leader from the FMCG giant Unilever bounces ideas and experiences with a leader from a major player in eCommerce in India.
1. BV Pradeep, Founder & CEO , Catalyst-4UR-Growth, Ex- Global VP CMI - Unilever Plc London
2. Priyanka Bhargav, Senior Director - Brand Marketing & Head - Insights at Flipkart Group
3.  Moderator: Ruchika Gupta, CEO, Borderless Access
Watch here

Panel discussion

Is Single Source the Panacea of Media Planning efficiency?

May 12th, 2023

7pm to 8pm IST

Planning Media spends optimally in a multi-media universe is a hot topic of discussion. As media consumption habits and behaviour keep changing with OTT and proliferation of screens, there are several challenges in  media measurement. Our panel of experts from media and media planning share their thoughts on this dilemma.

1. Bhaskar Ramesh, Director Omnichannel Business, Google 
2. Kartik Sharma, Group CEO, Omnicom Media Group India  
3. Anushree Ghosh, GM Digital Marketing, ITC 
4. Pratham Hegde, Director and Head of Marketing Sciences, India, Meta
5. Tejas Apte, General Manager- Media, South Asia, Unilever
6. Amrutha Nair, Head - Entertainment Ad Sales & Strategy, Disney Star
7. Vivek Malhotra, Group Chief Marketing Officer and Chief Operating Officer, Consumer Revenue, India Today Group
8. Moderator: Dolly Jha, Industry Leader

Watch here