IndiaFirst Life Insurance- Customer Experience is our business!

Aashish Walia

Chief Marketing OfficerIndiaFirst Life Insurance Co. Ltd.

Aashish Walia is the Chief Marketing Officer at IndiaFirst Life. He currently spearheads the company’s Marketing, PR, Products, Customer Experience, Direct & Digital Sales functions. 

Before being appointed the CMO in 2021, Aashish was the Head of Marketing and PR at IndiaFirst Life where he played a pivotal role in strategizing and implementing IndiaFirst Life’s brand presence across mediums. His able proficiency has led to IndiaFirst Life being recognised for its innovative and impactful brand and marketing campaigns by platforms like IAMAI, ACEF, BuzzIn Content, Social Samosa among others.  The company has also been recognized among India’s Most Admirable Brands 2019-20 on NDTV Prime Profit. 

In a career spanning over two decades, Aashish has been instrumental in building marketing strategies, loyalty programs and distribution strategies for companies like AIMIA, iContract, Tata Teleservices, Aviva Life Insurance and Birla Sun Life Insurance.  

A seasoned industry professional, he has also been invited to be a part of various industry forums. He holds an MBA in Marketing & Systems from the Indian Institute of Planning and Management, New Delhi and holds a Bachelor of Commerce degree from S.I.E.S. Mumbai. 

Amitayu Basu

CEONumr CXM

Amitayu Basu is the Chief Operating Officer at Numr CXM.  In 2018, he co-founded Numr with the aim of closing the gap between CX and traditional market research. He is passionate about helping companies grow by levering AI to strengthen their relationships with the customers.  

With over 20 years of market research experience, he currently heads Numr’s Product Development and Marketing functions. Before Numr, Amitayu founded Rebuscode (Numr’s parent company) in 2006. Since then, his competency and expertise has helped establish Rebuscode as a leading market research software provider in the world. Before founding Rebuscode, he was the Research Manager at Satmatrix’s newly set up office in London. A consummate entrepreneur, he led a team of researchers to establish the required delivery mechanisms to deliver the solution to European clients.  

Amitayu holds an MBA in Marketing from the Case Western Reserve University, Cleveland, Ohio and a Bachelors of Commerce degree from St. Xavier’s College, Mumbai.