Over 95% of our purchasing decisions are subconscious and driven by emotions. What consumers think and feel has always been a question for researchers and decision-makers. Surveys and interviews help them make vital business decisions for their go-to-market strategy. But even with all the data collected, some companies fail to make an impact on the market.
Ever wondered why?
Today's traditional research methods capture only consumers' stated responses, failing to tap into their subconscious behavior. Apart from failing to answer the "why" behind complex consumer behaviour, traditional research methods are also tedious and fragmented. And lastly, Covid has made consumer behavior more unpredictable and difficult to measure.
Emotion AI is helping researchers and decision-makers understand the emotional and subconscious triggers that influence consumer buying behaviour. It helps quantify what they see and how they feel with pinpoint accuracy. Moreover, these technologies are computer vision based, meaning emotions and subconscious behaviour can be measured by just using webcams or mobile cameras.
AI & Machine Learning technologies like facial coding, eye tracking, brainwave mapping, and voice AI help make better decision-making by tapping into the hearts and minds of consumers. Add surveys, qualitative interviews, and reporting dashboards on top of it, and you have the perfect DIY recipe for gaining true consumer insights.
Join Lava Kumar and Rima Raj from Entropik Tech as they take you on a journey on how Emotion AI helps to measure consumers' emotions for brands to deliver humanized experiences.
