Behavioural Science- A lens for understanding consumer behaviour

Reshma Tonse

Context Architect, Co-Founder1001 Stories

Reshma Tonse’s work is driven by Social Norms, Social-Psychology  and Behavioural Sciences.

Reshma is a co-founder at 1001 Stories and has headed multiple projects for clients like Flipkart, Myntra, HDFC, Scaler, Swiggy, CountingWell, Villgro, Samsung, Mondelez etc. She is equally at ease working with the complexities of India 1, India 2 and India 3. 

She also writes ‘Brain Matters’, a bi-weekly column on Behavioural Science and Marketing, published in Forbes India & MoneyControl.

Prakash Sharma

Behavioural Strategist, Co-Founder1001 Stories

Prakash Sharma is the co-founder of 1001 Stories (https://1001stories.in/) , an user-consumer insights and interventions consultancy.  

1001 Stories applies principles of Context Architecture™️ & Behavioural Science  to analyze, understand and influence Human Behaviour to create better Products, Brands and People. It counts Unicorns as well as traditional Blue Chip companies among its clients. 

Prakash is the also president of Diversifi Global (https://www.diversifiglobal.com/), an international alliance of applied Behavioural Science companies from Lat Am, US, Europe and APAC, with more than 15 companies and 200+ applied behavioural strategists in its network.