Behavioural Science- A lens for understanding consumer behaviour

MRSI Wednesday Webinars - 14th Dec 2022


About the Topic

The applied disciplines of behavioral science include: organizational behavior, operations research, consumer behavior, health, and media psychology. Consumer Behavior is the study of the decision making process consumers make when purchasing goods or services. It studies the way consumers recognize problems and discover solutions.

Join our session to find the answers to the following questions: 

A. What is Behavioural Science?

B. Where does Beh Sci converge with Market Research? 

C. Can the lens of Beh Sci make us better researchers?

D. How does Beh Sci lead to ROI for clients?