Application of AI to understanding consumers – a media example

MRSI Wednesday Webinars - 19th Aug 2020


About the Topic

Artificial Intelligence is about creating an intelligent system that will use machine learning to extract patterns and make decisions to attain and objective like increasing customer satisfaction or maximizing revenue.  But before getting there we need to collect and understand data, which is never complete or noise-free.  And we need to have ways of acting based on the decisions taken.  I take the example of media to describe how we can build a complete AI system where data, software and mathematical algorithms come together to take business decision making to a new level.