The 34th MRSI Annual Seminar invites synopsis may be conceptual, empirical, experimental, or speculative. They may be polished case studies or honest accounts of work-in-progress. Even failures are great learnings. 

The invitation is not just to share your most stellar work, it is to journey together to map The Next Human.

Any synopsis failing to adhere to these guidelines would be disqualified. 

2. The synopsis document must be structured as follows:

• Title

• Elevator pitch (why should your synopsis be selected among others)

• Background (including the reason it is being submitted for the particular topic) 

• Research Objective OR Hypothesis OR Problem definition

• Brief description of methodology/experiment design OR approach

• Pilot plan and/or Results

• Conclusions (vis-a-vis the objectives/hypothesis/problem definition)

• Implications for research practitioners - researchers and research buyers

• Limitations of the approach/method/technique

• References/bibliography 

3. The synopsis document must be formatted as follows:

• The synopsis document should not exceed 1500 words.

• Font used should be “Calibri" size 12 and the line spacing should be 1.5.

• The entire document should be in upper lower case and the title should also be in upper lower case. 

• The document should be in PDF format. The PDF file should be named as the full title of the paper.

4. Other points on the synopsis:

• To be eligible, the synopsis must showcase work implemented within one year (June 2025 till May 2026) 

• To be eligible, the synopsis must showcase work not presented previously at an event such as a conference or seminar OR published elsewhere

• All work will be considered whether paid or unpaid, concept or completed research. 

• We welcome compelling ideas too at the synopsis stage. Even failures are great learnings. However please note if an idea is shortlisted, you will need to work on at least a limited experiment or pilot for presentation. 

• Both MRSI members and non-members may submit synopsis

• Synopses that involve global or local organization tools or models or programmes must clearly demonstrate that the authors have done more than implement an organizational initiative

• We welcome submissions from research professionals as well as research enthusiasts who may not be working directly with MR or Insights, as long as insight or market research plays a key role in submission.

5. Instructions for synopsis submission: 

• The synopsis submission is to be done online on the MRSI website which will go live on 5th June 2026

• Please ensure you have the completed synopsis document ready in advance, formatted as per instructions above, in PDF format to upload. 

• An acknowledgement of your submission will be generated, along with the submission ID. You will receive this by email and need to please keep this ID number for reference for all further communication regarding the synopsis. You can print it or take a screenshot for your records, as well.

At synopsis stage:

1. Document should not carry the name of the authors 

2. Document should not carry the name of the authors’ organization(s) 

3. Document should not have any reference to branded tools/methods/programmes which can reveal the identity of the author or the organization.

4. Document should not have any mention of brand names of products or services which can reveal the identity of the author or the organization.

NOTE: 

The jury will be presented with fully blind synopses only. After shortlisting by the jury, the papers presented will mention authors and can share names of organization, brands, etc. 

All shortlisted entries MUST provide an NOC on the Company letterhead 

- If the work has been done by Self, the NOC must be signed by the CMI Lead or equivalent

- If the work has been done in collaboration with an Agency & Client, it must be signed be Client CMI Lead or equivalent  

The final date for submission of synopsis is 7th July 2026. In the interests of fairness there will be NO exceptions made, so it is strongly recommended you complete your submission a day earlier in case of any last-minute internet and other problems.