Even the greatest was a beginner. Don’t be afraid to take the first step
Rome was not built in a day and this is true for brands and businesses as well. This category looks at what is the first step that a brand/business has taken in a new direction that will steer the company/brand into a new world.
Tried something New?
Disrupted the status quo?
Brought in something ahead of time?
Failed experiments, what did you learn?
Have you tried implementing new ideas for the Future? Enter this exciting category to discuss how the shape of research could be changing further in the industry. Fearlessness and ability to disrupt status quo would be key considerations here.
What I do everyday matters more than what I do once in a while.
a. This category looks at what are the new behaviours that brands have been able to influence/capitalize on. What are the new behaviours that brands have understood/created/studied. The insight and the journey that has led to the new behaviour would be essential.
b. The other dimension of this award would be linked to the idea of Diversity and Inclusivity. In an increasingly fragmented world, what is the work that you have done to impact ideas of Inclusivity and Diversity. We are hoping to see work done for the Development sector but it is not limited to that sector. If you have been engaged with brands attempting to solve these issues, do send them our way.
Technology is the great growling engine of change.
This segment focuses on innovative and effective uses of technology to connect with the consumer at the deepest level to unearth the most powerful and potent insights that have changed client reality and the world. We are hoping to see the demonstration of tech tools and methods in all their brilliance. So, please avoid WhatsApp groups or social media crawling. We are looking for something that has broken the mould and is beyond the regular.
Work in the space of UI/UX, Creative development, Innovation, Shopper Insights or any other space that has been path breaking would also be part of the consideration set here.
To win at the marketplace, you must first win at the workplace.
The Research and Brand world’s biggest assets are its people and collaboration is key. What are the things that one has done to not engage the employee but to inspire them in these times. We are not speaking of Fun Fridays or Zoom events here. The idea is to celebrate new ways that employees have been encouraged and inspired to do their best in these times.
It does not matter where you are coming from.... All that matters is where you are headed.
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