The Market Research Society of India (MRSI) is a unique, dynamic and a not for profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users spread across India.
MRSI is India’s Leading Market Research Society that strives by supporting and guiding its members to follow guidelines and improve professional standards of the market research industry in India.
MRSI aims to guide, encourage and uphold the highest quality standards of professionalism for all those who use, need, generate or interpret insights/data in the market research industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the market research industry in India and showcases the developments and innovations that take place.
Marketing and social research users, providers, innovators and generators are members of MRSI along with organizations which provide support services to the industry, thus, it holistically represents the interests of the industry rather than specific sections.
• Membership to the society is open to Market Research agencies, users and service providers, educational institutes, individuals and students.
• Becoming a member of the MRSI means that you are a part of the leading professional institution representing the Indian market research industry.
• Members of MRSI voluntarily adhere to the MRSI code of conduct and conduct their research related business in accordance to this code and bearing the regulation of maintaining highest level of quality and ethical standards.
The MRSI is run by a Managing Committee elected by the corporate members (see rules and regulations for more details).
The Market Research Society is formed to promote, protect, improve & propagate market research in all its branches.
The main objective of MRSI is to encourage the development & regulation of the field of market research & to afford opportunities in the field of market research to secure the recognition for the art & science of market research from the public, advertisers, advertising agencies, publishers & the Government.
|Pravin Shekar||Krea eKnowledge||President|
|Priya Lobo||Ormax||Vice President|
|Sandeep Arora||Datamatics Global Services||Vice President|
|Manish Makhijani||Hindustan Unilever||Secretary|
|Saurin Shah||Godrej Consumer Products||Treasurer|
|Srinivasan Raman||Hansa Research||Member|
|Hemant Mehta||Kantar IMRB||Member|
|Vidya Sen||Ipsos Research||Member|
|Raj Sharma||MRSS India||Member|
|Tomson J. Thundathil||Malayala Manorama Co.||Member|
|K. Vinay Kumar||Datawise Management Services||Member|
|Sushma Chaudhuri||GfK India||Member|
|Ashwani Kukreja||Tata Sky||Member|
|Sunder Muthuraman||Kantar Analytics Practice||Member|
|Vishikh Talwar||Kantar Millword Brown||Member|
|Shonali S. Ghosh||Nielsen India||Member|
MRSI regularly organises conferences and seminars to boost innovation in the industry and showcase path breaking work being done to the larger marketing fraternity.
The rules and regulations regarding society membership, how the society is governed and powers of the managing committee and office bearers was amended and approved in the AGM held on 14th June 2013
|O. P. Nijhara||1989|
|B. V. Pradeep||1999|
|Dr. J. Rajaretnam||2009|