About Us

The Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users spread across India.

MRSI aims to guide, encourage, and uphold the highest quality standards of professionalism for all those who use, need, generate, or analyse and interpret insights/data in the research & insight industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the research & insight industry in India and showcases the developments and innovations that take place.

Marketing and social research users, pure play analytics, KPOs, technology providers, consulting firms and anyone in the space of providing, using or buying consumer insights are members of MRSI along with organizations which provide support services to the industry, thus, it holistically represents the interests of the industry rather than specific sections.

  • Membership to the society is open to research & insight agencies, users and service providers, educational institutes, individuals, and students.
  • Becoming a member of the MRSI means that you are a part of the leading professional institution representing the Indian research & insight industry.
  • Members of MRSI voluntarily adhere to the MRSI code of conduct and conduct their research related business in accordance to this code and bearing the regulation of maintaining highest level of quality and ethical standards.

The MRSI is run by a Managing Committee elected by the corporate members.

About MRSI

Memorandum of Association

The Market Research Society is formed to promote, protect, improve & propagate market research in all its branches.

The main objective of MRSI is to encourage the development & regulation of the field of market research & to afford opportunities in the field of market research to secure the recognition for the art & science of market research from the public, advertisers, advertising agencies, publishers & the Government.

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Rules & Regulations

The rules and regulations regarding society membership, how the society is governed and powers of the managing committee and office bearers was amended and approved in the AGM held on 14th June 2013.

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Code of Conduct

MRSI Code of Conduct are the guidelines that all MRSI members abide by in the conduct of their business to achieve highest professional standards.

MRSI Code of Conduct

The 29th AGM of MRSI held in 2017, endorsed the newly released ICC/ESOMAR International Code of Conduct on Market, Opinion and Social Research and Data Analytics.

The ESOMAR/ICC code can be Found Here :



Code of Conduct interpretation and issues are the purview of the Professional Standards Committee.

Current Managing Committee

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Past Presidents

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Annual Reports

MRSI regularly organises conferences and seminars to boost innovation in the industry and showcase path breaking work being done to the larger marketing fraternity.

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