The Market Research Society of India (MRSI) is a unique, dynamic and a not-for-profit autonomous market research body formed in 1988 by a large fraternity of research suppliers and users spread across India.
MRSI aims to guide, encourage, and uphold the highest quality standards of professionalism for all those who use, need, generate, or analyse and interpret insights/data in the research & insight industry. It is a platform that brings marketing professionals and insight professionals together and instills a code of conduct that should be followed in the research & insight industry in India and showcases the developments and innovations that take place.
Marketing and social research users, pure play analytics, KPOs, technology providers, consulting firms and anyone in the space of providing, using or buying consumer insights are members of MRSI along with organizations which provide support services to the industry, thus, it holistically represents the interests of the industry rather than specific sections.
- Membership to the society is open to research & insight agencies, users and service providers, educational institutes, individuals, and students.
- Becoming a member of the MRSI means that you are a part of the leading professional institution representing the Indian research & insight industry.
- Members of MRSI voluntarily adhere to the MRSI code of conduct and conduct their research related business in accordance to this code and bearing the regulation of maintaining highest level of quality and ethical standards.
The MRSI is run by a Managing Committee elected by the corporate members.