ABOUT ISEC
Socio-economic classification is the foundation of any targeted consumer understanding. ISEC helps to classify
households to better understand consumer behaviours and inform strategy on communication, product and pricing for marketeers.
ISEC informs both marketing research and social studies as a navigational tool through the complex realm of consumer classification.
The New Socio-Cultural Outlook -
Introducing ISEC
[VIDEO] Panel discussion held on 21st February 2024
[WEBINAR] Using the ISEC classification, 5th April 2024
Classification Grid
in PDF (
updated on 21st August 2026)
Classification Grid in Excel (updated on 21st August 2026)
ISEC Distribution in Excel (added on 21st August 2026)
Questionnaires
1. Questionnaire Face-to-face [Word format] ( updated on 21st August 2026)
2. Questionnaire Online [Word format] (updated on 21st August 2026)
Occupation Coding Directory
1. Overview of guidelines for coding Occupation
2. Detailed guidelines for coding Occupation
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